PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
消费行为研究中的联合分析法
孙祥; 陈毅文
2005
Source Publication心理科学进展
Correspondent Emailchenyw@psych.ac.cn
Volume13Issue:1Pages:97-106
Abstract联合分析(Conjoint Analysis)是一种定量的研究消费者选择偏好的方法。 虽然从它诞生到现在只有40年的历史,但它对消费者行为学的影响很大,它的发展更是日新月异。文章首先介绍了联合分析的基本概念,然后重点阐述了联合分析的原理、步骤和发展历程,最后对联合分析的发展方向作了一个简要概括
Other AbstractThe conjoint analysis is a  quantificational  method of studying the consumers’ preferences. It has been playing  a more and more important role on consumer behavior since its origination, and it has been developingrapidly in no more than forty years.  This paper firstly introduces the basic concept of conjoint analysis, thenfocuses on its principle, process and development, and finally makes a brief summary of its future direction
Keyword联合分析 偏好模型 正交设计 产品模拟
Subject Area其他应用心理学
URL查看原文
Indexed ByCSCD
CSCD IDCSCD:1910777
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/10008
Collection中国科学院心理研究所回溯数据库(1956-2010)
Corresponding Author陈毅文
Recommended Citation
GB/T 7714
孙祥,陈毅文. 消费行为研究中的联合分析法[J]. 心理科学进展,2005,13(1):97-106.
APA 孙祥,&陈毅文.(2005).消费行为研究中的联合分析法.心理科学进展,13(1),97-106.
MLA 孙祥,et al."消费行为研究中的联合分析法".心理科学进展 13.1(2005):97-106.
Files in This Item:
File Name/Size DocType Version Access License
消费行为研究中的联合分析法_孙祥[1].(295KB) 限制开放CC BY-NC-SAView Application Full Text
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[孙祥]'s Articles
[陈毅文]'s Articles
Baidu academic
Similar articles in Baidu academic
[孙祥]'s Articles
[陈毅文]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[孙祥]'s Articles
[陈毅文]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: 消费行为研究中的联合分析法_孙祥[1].pdf
Format: Adobe PDF
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.