Institutional Repository, Institute of Psychology, Chinese Academy of Sciences
3–7-year-old children's brand awareness: A developmental investigation | |
Fei Wang; Yong Wang; Shu Li; Kan Shi | |
2010 | |
会议名称 | Web Society (SWS), 2010 IEEE 2nd Symposium on |
会议录名称 | Web Society (SWS), 2010 IEEE 2nd Symposium on |
会议日期 | 16-17 Aug. 2010 |
会议地点 | Beijing |
出版者 | IEEE |
产权排序 | 1 |
其他摘要 | Children in this world almost immersed in the environment of brands. Acquiring brand knowledge is necessary for children to adapt to the complicated consumer environment and grow as a sophisticated consumer. This research investigated the development of 3-7-year-old children's brand awareness by using preference judgment. The result showed that: (1) By the age of 5, children showed preference for the product with high brand awareness, but the 3-year-olds did not show this tendency; (2) perspective taking affected the children's judgment, children did better when they were asked to judge a ignorant person's preference than to judge theirs. |
学科领域 | 发展心理学 |
ISBN号 | 978-1-4244-6356-5 |
收录类别 | EI |
文献类型 | 会议论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/10081 |
专题 | 中国科学院心理研究所回溯数据库(1956-2010) |
推荐引用方式 GB/T 7714 | Fei Wang,Yong Wang,Shu Li,等. 3–7-year-old children's brand awareness: A developmental investigation[C]:IEEE,2010. |
条目包含的文件 | 条目无相关文件。 |
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