3–7-year-old children's brand awareness: A developmental investigation
Fei Wang; Yong Wang; Shu Li; Kan Shi
2010
会议名称Web Society (SWS), 2010 IEEE 2nd Symposium on
会议录名称Web Society (SWS), 2010 IEEE 2nd Symposium on
会议日期16-17 Aug. 2010
会议地点Beijing
出版者IEEE
产权排序1
其他摘要Children in this world almost immersed in the environment of brands. Acquiring brand knowledge is necessary for children to adapt to the complicated consumer environment and grow as a sophisticated consumer. This research investigated the development of 3-7-year-old children's brand awareness by using preference judgment. The result showed that: (1) By the age of 5, children showed preference for the product with high brand awareness, but the 3-year-olds did not show this tendency; (2) perspective taking affected the children's judgment, children did better when they were asked to judge a ignorant person's preference than to judge theirs.
学科领域发展心理学
ISBN号978-1-4244-6356-5
收录类别EI
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/10081
专题中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式
GB/T 7714
Fei Wang,Yong Wang,Shu Li,等. 3–7-year-old children's brand awareness: A developmental investigation[C]:IEEE,2010.
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