PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
3–7-year-old children's brand awareness: A developmental investigation
Fei Wang; Yong Wang; Shu Li; Kan Shi
2010
Conference NameWeb Society (SWS), 2010 IEEE 2nd Symposium on
Source PublicationWeb Society (SWS), 2010 IEEE 2nd Symposium on
Conference Date16-17 Aug. 2010
Conference PlaceBeijing
PublisherIEEE
Contribution Rank1
Other AbstractChildren in this world almost immersed in the environment of brands. Acquiring brand knowledge is necessary for children to adapt to the complicated consumer environment and grow as a sophisticated consumer. This research investigated the development of 3-7-year-old children's brand awareness by using preference judgment. The result showed that: (1) By the age of 5, children showed preference for the product with high brand awareness, but the 3-year-olds did not show this tendency; (2) perspective taking affected the children's judgment, children did better when they were asked to judge a ignorant person's preference than to judge theirs.
Subject Area发展心理学
ISBN978-1-4244-6356-5
Indexed ByEI
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/10081
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
Fei Wang,Yong Wang,Shu Li,等. 3–7-year-old children's brand awareness: A developmental investigation[C]:IEEE,2010.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Fei Wang]'s Articles
[Yong Wang]'s Articles
[Shu Li]'s Articles
Baidu academic
Similar articles in Baidu academic
[Fei Wang]'s Articles
[Yong Wang]'s Articles
[Shu Li]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Fei Wang]'s Articles
[Yong Wang]'s Articles
[Shu Li]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.