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DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?
Gang Huangfu1; Zhu, Liqi2; Gang, HF (reprint author), Beihang Univ, Sch Econ & Management, 37 XueYuan Rd, Beijing 100191, Peoples R China.
2012
Source PublicationSOCIAL BEHAVIOR AND PERSONALITY
ISSN0301-2212
SubtypeArticle
Volume40Issue:4Pages:693-698
Contribution Rank2
AbstractWe investigated Chinese consumers' perceptions of price fairness by introducing the type of firm ownership (state-owned monopoly, and non-state-owned corporation) as an independent variable, to investigate whether or not people's feelings of price fairness differ between state- and non-state-owned firms. Results showed that our participants tended to accept price rise because of cost increase, but not price rise because of an increase in demand. Participants also regarded as unfair the price remaining high when cost decreased. Auction in the situation of shortage of goods, was also regarded as unfair. State-owned monopolies raising their prices was viewed by participants as being more unfair than a price rise by a non-state-owned corporation.
Keywordprice fairness consumer state-owned monopoly non-state-owned corporation price rise
Subject AreaSocial Psychology
Indexed BySSCI
Language英语
WOS IDWOS:000305551400017
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/11473
Collection中国科学院行为科学重点实验室
Corresponding AuthorGang, HF (reprint author), Beihang Univ, Sch Econ & Management, 37 XueYuan Rd, Beijing 100191, Peoples R China.
Affiliation1.Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China
2.Chinese Acad Sci, Key Lab Behav Sci, Inst Psychol, Beijing 100864, Peoples R China
Recommended Citation
GB/T 7714
Gang Huangfu,Zhu, Liqi,Gang, HF . DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?[J]. SOCIAL BEHAVIOR AND PERSONALITY,2012,40(4):693-698.
APA Gang Huangfu,Zhu, Liqi,&Gang, HF .(2012).DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?.SOCIAL BEHAVIOR AND PERSONALITY,40(4),693-698.
MLA Gang Huangfu,et al."DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?".SOCIAL BEHAVIOR AND PERSONALITY 40.4(2012):693-698.
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