DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?

	DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?
	Gang Huangfu 1; Zhu, Liqi 2; Gang, HF (reprint author), Beihang Univ, Sch Econ & Management, 37 XueYuan Rd, Beijing 100191, Peoples R China.
心理所单位排序	2
摘要	We investigated Chinese consumers' perceptions of price fairness by introducing the type of firm ownership (state-owned monopoly, and non-state-owned corporation) as an independent variable, to investigate whether or not people's feelings of price fairness differ between state- and non-state-owned firms. Results showed that our participants tended to accept price rise because of cost increase, but not price rise because of an increase in demand. Participants also regarded as unfair the price remaining high when cost decreased. Auction in the situation of shortage of goods, was also regarded as unfair. State-owned monopolies raising their prices was viewed by participants as being more unfair than a price rise by a non-state-owned corporation.
关键词	price fairness consumer state-owned monopoly non-state-owned corporation price rise
学科领域	Social Psychology
	2012
语种	英语
发表期刊	SOCIAL BEHAVIOR AND PERSONALITY
ISSN	0301-2212
卷号	40 期号:4 页码:693-698
期刊论文类型	Article
收录类别	SSCI
WOS记录号	WOS:000305551400017
引用统计	被引频次：3[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	https://ir.psych.ac.cn/handle/311026/11473
专题	中国科学院行为科学重点实验室
通讯作者	Gang, HF (reprint author), Beihang Univ, Sch Econ & Management, 37 XueYuan Rd, Beijing 100191, Peoples R China.
作者单位	1.Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China 2.Chinese Acad Sci, Key Lab Behav Sci, Inst Psychol, Beijing 100864, Peoples R China
推荐引用方式 GB/T 7714	Gang Huangfu,Zhu, Liqi,Gang, HF . DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?[J]. SOCIAL BEHAVIOR AND PERSONALITY,2012,40(4):693-698.
APA	Gang Huangfu,Zhu, Liqi,&Gang, HF .(2012).DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?.SOCIAL BEHAVIOR AND PERSONALITY,40(4),693-698.
MLA	Gang Huangfu,et al."DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?".SOCIAL BEHAVIOR AND PERSONALITY 40.4(2012):693-698.

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