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DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?
Gang Huangfu1; Zhu, Liqi2; Gang, HF (reprint author), Beihang Univ, Sch Econ & Management, 37 XueYuan Rd, Beijing 100191, Peoples R China.
2012
发表期刊SOCIAL BEHAVIOR AND PERSONALITY
ISSN0301-2212
文章类型Article
卷号40期号:4页码:693-698
产权排序2
摘要We investigated Chinese consumers' perceptions of price fairness by introducing the type of firm ownership (state-owned monopoly, and non-state-owned corporation) as an independent variable, to investigate whether or not people's feelings of price fairness differ between state- and non-state-owned firms. Results showed that our participants tended to accept price rise because of cost increase, but not price rise because of an increase in demand. Participants also regarded as unfair the price remaining high when cost decreased. Auction in the situation of shortage of goods, was also regarded as unfair. State-owned monopolies raising their prices was viewed by participants as being more unfair than a price rise by a non-state-owned corporation.
关键词price fairness consumer state-owned monopoly non-state-owned corporation price rise
学科领域Social Psychology
收录类别SSCI
语种英语
WOS记录号WOS:000305551400017
引用统计
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/11473
专题中国科学院行为科学重点实验室
通讯作者Gang, HF (reprint author), Beihang Univ, Sch Econ & Management, 37 XueYuan Rd, Beijing 100191, Peoples R China.
作者单位1.Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China
2.Chinese Acad Sci, Key Lab Behav Sci, Inst Psychol, Beijing 100864, Peoples R China
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GB/T 7714
Gang Huangfu,Zhu, Liqi,Gang, HF . DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?[J]. SOCIAL BEHAVIOR AND PERSONALITY,2012,40(4):693-698.
APA Gang Huangfu,Zhu, Liqi,&Gang, HF .(2012).DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?.SOCIAL BEHAVIOR AND PERSONALITY,40(4),693-698.
MLA Gang Huangfu,et al."DO CONSUMERS' PERCEPTIONS OF PRICE FAIRNESS DIFFER ACCORDING TO TYPE OF FIRM OWNERSHIP?".SOCIAL BEHAVIOR AND PERSONALITY 40.4(2012):693-698.
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