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From quality to quantity: The role of common features in consumer preference
Su, Yin1,2; Rao, Li-Lin1; Li, Xingshan1; Wang, Yong1; Li, Shu1; Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 4A Datun Rd, Beijing 100101, Peoples R China.
2012-12-01
发表期刊JOURNAL OF ECONOMIC PSYCHOLOGY
ISSN0167-4870
文章类型Article
卷号33期号:6页码:1043-1058
产权排序1
摘要Although previous studies of consumer choice have found that common features of alternatives are cancelled and that choices are based only on unique features, a recent study has suggested that common features are canceled only when they are irrelevant in regard to all unique features. The present study hypothesized that the role of a common feature in consumer choice depends on its quantity as well as its quality. Experiments 1 and 2 tested this hypothesis and the equate-to-differentiate account by varying the quality and the quantity of common features. Experiment 3 examined the cognitive process that was proposed to serve as the mechanism for the common feature effect using eye-tracking methodology. This study provided further insight into conditions when the cancellation-and-focus model applies. Study results revealed an attribute-based tradeoff process underlying multiple-attribute decision making, and suggested an avenue through which marketers might influence consumer choices. (C) 2012 Elsevier B.V. All rights reserved.
关键词Common features Cancellation-and-focus model Equate-to-differentiate approach Eye-tracking Attribute-based strategies
学科领域Social Psychology
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收录类别SSCI
语种英语
WOS记录号WOS:000312229600002
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被引频次:15[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/12825
专题中国科学院行为科学重点实验室
通讯作者Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 4A Datun Rd, Beijing 100101, Peoples R China.
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing 100101, Peoples R China
2.Chinese Acad Sci, Grad Univ, Beijing 100101, Peoples R China
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Su, Yin,Rao, Li-Lin,Li, Xingshan,et al. From quality to quantity: The role of common features in consumer preference[J]. JOURNAL OF ECONOMIC PSYCHOLOGY,2012,33(6):1043-1058.
APA Su, Yin,Rao, Li-Lin,Li, Xingshan,Wang, Yong,Li, Shu,&Li, S .(2012).From quality to quantity: The role of common features in consumer preference.JOURNAL OF ECONOMIC PSYCHOLOGY,33(6),1043-1058.
MLA Su, Yin,et al."From quality to quantity: The role of common features in consumer preference".JOURNAL OF ECONOMIC PSYCHOLOGY 33.6(2012):1043-1058.
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