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Graph-Framing Effects in Decision Making
Sun, Yan1; Li, Shu; Bonini, Nicolao2; Su, Yin1,3; Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
2012-12-01
发表期刊JOURNAL OF BEHAVIORAL DECISION MAKING
ISSN0894-3257
文章类型Article
卷号25期号:5页码:491-501
产权排序1
摘要This study manipulated the graphical representation of options by framing the physical characters in figures and found that preferences could be affected even when the words and numbers of the problem were constant. Based on attribute substitution theory and an equate-to-differentiate approach, we proposed a two-process model of graph-framing effects. In the first mental process, the graph-editing process, the physical features (e.g., distance, size) represented in the graph are visually edited, and the perceived numerical difference between the options is judged based on its physical features. The second mental process, the preferential choice process, occurs by an equate-to-differentiate approach in which people seek to equate the difference between options on the dimension on which the difference is smaller, thus leaving the greater other-dimensional difference to be the determinant of the final choice. Four experiments were tested for graph-framing effects. Experiment 1 found a graph-framing effect in coordinate graphs resting on the (de)compression of the scales employed in the figures. Experiment 2 revealed additional graph-framing effects in other question scenarios and showed that preference changes were mediated by perceived numerical distances. Experiment 3 further confirmed the presence of graph-framing effects in sector graphs similar to those found in coordinate ones. Experiment 4 suggested that such graph-framing effects could be eliminated when logical processing (e.g., introducing a mathematical operation before a choice task) was encouraged. This paper discusses related research and a possible substrate basis for graph-framing effects. Copyright (C) 2011 John Wiley & Sons, Ltd.
关键词decision making framing effect graph attribute substitution
学科领域Cognitive Psychology
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收录类别SSCI
语种英语
WOS记录号WOS:000309921100007
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被引频次:9[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/12835
专题中国科学院行为科学重点实验室
通讯作者Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China
2.Univ Trent, Dept Cognit Sci & Educ, Strateg Decis Lab, Trento, Italy
3.Chinese Acad Sci, Grad Sch, Beijing 100864, Peoples R China
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Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Graph-Framing Effects in Decision Making[J]. JOURNAL OF BEHAVIORAL DECISION MAKING,2012,25(5):491-501.
APA Sun, Yan,Li, Shu,Bonini, Nicolao,Su, Yin,&Li, S .(2012).Graph-Framing Effects in Decision Making.JOURNAL OF BEHAVIORAL DECISION MAKING,25(5),491-501.
MLA Sun, Yan,et al."Graph-Framing Effects in Decision Making".JOURNAL OF BEHAVIORAL DECISION MAKING 25.5(2012):491-501.
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