PSYCH OpenIR  > 中国科学院行为科学重点实验室
Graph-Framing Effects in Decision Making
Sun, Yan1; Li, Shu; Bonini, Nicolao2; Su, Yin1,3; Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
Contribution Rank1
AbstractThis study manipulated the graphical representation of options by framing the physical characters in figures and found that preferences could be affected even when the words and numbers of the problem were constant. Based on attribute substitution theory and an equate-to-differentiate approach, we proposed a two-process model of graph-framing effects. In the first mental process, the graph-editing process, the physical features (e.g., distance, size) represented in the graph are visually edited, and the perceived numerical difference between the options is judged based on its physical features. The second mental process, the preferential choice process, occurs by an equate-to-differentiate approach in which people seek to equate the difference between options on the dimension on which the difference is smaller, thus leaving the greater other-dimensional difference to be the determinant of the final choice. Four experiments were tested for graph-framing effects. Experiment 1 found a graph-framing effect in coordinate graphs resting on the (de)compression of the scales employed in the figures. Experiment 2 revealed additional graph-framing effects in other question scenarios and showed that preference changes were mediated by perceived numerical distances. Experiment 3 further confirmed the presence of graph-framing effects in sector graphs similar to those found in coordinate ones. Experiment 4 suggested that such graph-framing effects could be eliminated when logical processing (e.g., introducing a mathematical operation before a choice task) was encouraged. This paper discusses related research and a possible substrate basis for graph-framing effects. Copyright (C) 2011 John Wiley & Sons, Ltd.
Keyworddecision making framing effect graph attribute substitution
Subject AreaCognitive Psychology
Indexed BySSCI
WOS IDWOS:000309921100007
Citation statistics
Document Type期刊论文
Corresponding AuthorLi, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China
2.Univ Trent, Dept Cognit Sci & Educ, Strateg Decis Lab, Trento, Italy
3.Chinese Acad Sci, Grad Sch, Beijing 100864, Peoples R China
Recommended Citation
GB/T 7714
Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Graph-Framing Effects in Decision Making[J]. JOURNAL OF BEHAVIORAL DECISION MAKING,2012,25(5):491-501.
APA Sun, Yan,Li, Shu,Bonini, Nicolao,Su, Yin,&Li, S .(2012).Graph-Framing Effects in Decision Making.JOURNAL OF BEHAVIORAL DECISION MAKING,25(5),491-501.
MLA Sun, Yan,et al."Graph-Framing Effects in Decision Making".JOURNAL OF BEHAVIORAL DECISION MAKING 25.5(2012):491-501.
Files in This Item:
File Name/Size DocType Version Access License
WOS_000309921100007.(412KB)期刊论文出版稿限制开放CC BY-NC-SAView Application Full Text
Related Services
Recommend this item
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Sun, Yan]'s Articles
[Li, Shu]'s Articles
[Bonini, Nicolao]'s Articles
Baidu academic
Similar articles in Baidu academic
[Sun, Yan]'s Articles
[Li, Shu]'s Articles
[Bonini, Nicolao]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Sun, Yan]'s Articles
[Li, Shu]'s Articles
[Bonini, Nicolao]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: WOS_000309921100007.pdf
Format: Adobe PDF
All comments (0)
No comment.

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.