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Graph-Framing Effects in Decision Making
Sun, Yan1; Li, Shu; Bonini, Nicolao2; Su, Yin1,3; Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
2012-12-01
Source PublicationJOURNAL OF BEHAVIORAL DECISION MAKING
ISSN0894-3257
SubtypeArticle
Volume25Issue:5Pages:491-501
Contribution Rank1
AbstractThis study manipulated the graphical representation of options by framing the physical characters in figures and found that preferences could be affected even when the words and numbers of the problem were constant. Based on attribute substitution theory and an equate-to-differentiate approach, we proposed a two-process model of graph-framing effects. In the first mental process, the graph-editing process, the physical features (e.g., distance, size) represented in the graph are visually edited, and the perceived numerical difference between the options is judged based on its physical features. The second mental process, the preferential choice process, occurs by an equate-to-differentiate approach in which people seek to equate the difference between options on the dimension on which the difference is smaller, thus leaving the greater other-dimensional difference to be the determinant of the final choice. Four experiments were tested for graph-framing effects. Experiment 1 found a graph-framing effect in coordinate graphs resting on the (de)compression of the scales employed in the figures. Experiment 2 revealed additional graph-framing effects in other question scenarios and showed that preference changes were mediated by perceived numerical distances. Experiment 3 further confirmed the presence of graph-framing effects in sector graphs similar to those found in coordinate ones. Experiment 4 suggested that such graph-framing effects could be eliminated when logical processing (e.g., introducing a mathematical operation before a choice task) was encouraged. This paper discusses related research and a possible substrate basis for graph-framing effects. Copyright (C) 2011 John Wiley & Sons, Ltd.
Keyworddecision making framing effect graph attribute substitution
Subject AreaCognitive Psychology
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Indexed BySSCI
Language英语
WOS IDWOS:000309921100007
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Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/12835
Collection中国科学院行为科学重点实验室
Corresponding AuthorLi, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China
2.Univ Trent, Dept Cognit Sci & Educ, Strateg Decis Lab, Trento, Italy
3.Chinese Acad Sci, Grad Sch, Beijing 100864, Peoples R China
Recommended Citation
GB/T 7714
Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Graph-Framing Effects in Decision Making[J]. JOURNAL OF BEHAVIORAL DECISION MAKING,2012,25(5):491-501.
APA Sun, Yan,Li, Shu,Bonini, Nicolao,Su, Yin,&Li, S .(2012).Graph-Framing Effects in Decision Making.JOURNAL OF BEHAVIORAL DECISION MAKING,25(5),491-501.
MLA Sun, Yan,et al."Graph-Framing Effects in Decision Making".JOURNAL OF BEHAVIORAL DECISION MAKING 25.5(2012):491-501.
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