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Implicit Consumer Animosity: A Primary Validation
Cai, Huajian1; Fang, Xiang4; Yang, Zhilin2; Song, Hairong3; Cai, HJ (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 4A Datun Rd, Beijing 100101, Peoples R China.
2012-07-01
发表期刊JOURNAL OF APPLIED SOCIAL PSYCHOLOGY
ISSN0021-9029
文章类型Article
卷号42期号:7页码:1651-1674
产权排序1
摘要The present study validated implicit animosity as a unique determinant of consumer behavior in the context of Chinese animosity toward Japan. The Implicit Association Test (IAT) was employed to measure implicit Chinese animosity toward Japan. The results showed that (a) implicit animosity was distinct from consumer ethnocentrism; (b) implicit animosity was significantly correlated with war animosity, but not with economic animosity; and (c) implicit animosity exerted negative impacts on purchase intention, independent of explicit animosity, consumer ethnocentrism, and product judgment. Taken together, these findings provide initial evidence of discriminant, convergent, and predictive validity for implicit animosity, highlighting the importance of taking implicit animosity into account in future animosity research.
学科领域Social Psychology
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收录类别SSCI
语种英语
WOS记录号WOS:000305996100005
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被引频次:7[WOS]   [WOS记录]     [WOS相关记录]
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/12852
专题中国科学院行为科学重点实验室
通讯作者Cai, HJ (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 4A Datun Rd, Beijing 100101, Peoples R China.
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing 100101, Peoples R China
2.City Univ Hong Kong, Dept Mkt, Hong Kong, Hong Kong, Peoples R China
3.Univ Oklahoma, Norman, OK 73019 USA
4.Oklahoma State Univ, Spears Sch Business, Tulsa, OK 74106 USA
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Cai, Huajian,Fang, Xiang,Yang, Zhilin,et al. Implicit Consumer Animosity: A Primary Validation[J]. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY,2012,42(7):1651-1674.
APA Cai, Huajian,Fang, Xiang,Yang, Zhilin,Song, Hairong,&Cai, HJ .(2012).Implicit Consumer Animosity: A Primary Validation.JOURNAL OF APPLIED SOCIAL PSYCHOLOGY,42(7),1651-1674.
MLA Cai, Huajian,et al."Implicit Consumer Animosity: A Primary Validation".JOURNAL OF APPLIED SOCIAL PSYCHOLOGY 42.7(2012):1651-1674.
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