Experience Reverses the Red Effect among Chinese Stockbrokers

	Experience Reverses the Red Effect among Chinese Stockbrokers
	Zhang, Tengxiao; Han, Buxin
摘要	Recent research has shown that the color red influences psychological functioning. Red is hypothesized to be linked to aggression and danger in evolution, and these links are enhanced by culture-specific uses of red. Thus, color meanings are thought to be grounded in biologically based proclivities and learned associations. However, to date, there has been no direct evidence for the influence of experience on the red effect. This study focused on whether experience could change the psychological effects of the color red. In the context of the Chinese stock market, contrary to the meaning generally associated with red as negative and green as positive, red represents a rise in stock price and green stands for a decrease. An experiment using a 262 between subjects factorial design demonstrated that red (compared with green) impaired Chinese college students' performance on an IQ test (in accordance with the red effect), but the opposite effect was found among stockbrokers. These results provide direct evidence of learned color meanings, in support of the general model of color effect.
	2014-02-24
语种	英语
发表期刊	PLOS ONE
ISSN	1932-6203
卷号	9 期号:2 页码:1-4
期刊论文类型	Article
收录类别	SCI
WOS记录号	WOS:000331880700023
引用统计	被引频次：25[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.psych.ac.cn/handle/311026/13446
专题	中国科学院心理健康重点实验室
作者单位	Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing 100101, Peoples R China
第一作者单位	中国科学院心理健康重点实验室
推荐引用方式 GB/T 7714	Zhang, Tengxiao,Han, Buxin. Experience Reverses the Red Effect among Chinese Stockbrokers[J]. PLOS ONE,2014,9(2):1-4.
APA	Zhang, Tengxiao,&Han, Buxin.(2014).Experience Reverses the Red Effect among Chinese Stockbrokers.PLOS ONE,9(2),1-4.
MLA	Zhang, Tengxiao,et al."Experience Reverses the Red Effect among Chinese Stockbrokers".PLOS ONE 9.2(2014):1-4.

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