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Experience Reverses the Red Effect among Chinese Stockbrokers
Zhang, Tengxiao; Han, Buxin
Source PublicationPLOS ONE
AbstractRecent research has shown that the color red influences psychological functioning. Red is hypothesized to be linked to aggression and danger in evolution, and these links are enhanced by culture-specific uses of red. Thus, color meanings are thought to be grounded in biologically based proclivities and learned associations. However, to date, there has been no direct evidence for the influence of experience on the red effect. This study focused on whether experience could change the psychological effects of the color red. In the context of the Chinese stock market, contrary to the meaning generally associated with red as negative and green as positive, red represents a rise in stock price and green stands for a decrease. An experiment using a 262 between subjects factorial design demonstrated that red (compared with green) impaired Chinese college students' performance on an IQ test (in accordance with the red effect), but the opposite effect was found among stockbrokers. These results provide direct evidence of learned color meanings, in support of the general model of color effect.
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WOS IDWOS:000331880700023
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Document Type期刊论文
AffiliationChinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing 100101, Peoples R China
First Author AffilicationKey Laboratory of Mental Health, CAS
Recommended Citation
GB/T 7714
Zhang, Tengxiao,Han, Buxin. Experience Reverses the Red Effect among Chinese Stockbrokers[J]. PLOS ONE,2014,9(2):1-4.
APA Zhang, Tengxiao,&Han, Buxin.(2014).Experience Reverses the Red Effect among Chinese Stockbrokers.PLOS ONE,9(2),1-4.
MLA Zhang, Tengxiao,et al."Experience Reverses the Red Effect among Chinese Stockbrokers".PLOS ONE 9.2(2014):1-4.
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