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The hidden opportunity cost of time effect on intertemporal choice
Zhao, Cui-Xia1; Jiang, Cheng-Ming2; Zhou, Lei3; Li, Shu3; Rao, Li-Lin3; Zheng, Rui3
2015-03-27
发表期刊FRONTIERS IN PSYCHOLOGY
ISSN1664-1078
文章类型Article
卷号6期号:0页码:1-7
摘要An interesting phenomenon called "hidden opportunity cost of time effect" was detected in intertemporal choices. The majority of our participants preferred the smaller but sooner (SS) option to the larger but later (LL) option if opportunity cost was explicit. However, a higher proportion of participants preferred the LL to SS option if opportunity cost was hidden. This shift violates the invariance principle and opens a new way to encourage future-oriented behavior. By simply mentioning the "obvious" opportunity cost of alternatives, decision makers can be more informed in prioritizing their long-term goals rather than short-term goals.
关键词intertemporal choice opportunity cost time SS choice LL choice
收录类别SSCI
语种英语
WOS记录号WOS:000352029200001
引用统计
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/13509
专题中国科学院行为科学重点实验室
作者单位1.Shandong Normal Univ, Sch Psychol, Jinan, Peoples R China
2.Zhejiang Univ Technol, Coll Econ & Management, Hangzhou, Zhejiang, Peoples R China
3.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing 100101, Peoples R China
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GB/T 7714
Zhao, Cui-Xia,Jiang, Cheng-Ming,Zhou, Lei,et al. The hidden opportunity cost of time effect on intertemporal choice[J]. FRONTIERS IN PSYCHOLOGY,2015,6(0):1-7.
APA Zhao, Cui-Xia,Jiang, Cheng-Ming,Zhou, Lei,Li, Shu,Rao, Li-Lin,&Zheng, Rui.(2015).The hidden opportunity cost of time effect on intertemporal choice.FRONTIERS IN PSYCHOLOGY,6(0),1-7.
MLA Zhao, Cui-Xia,et al."The hidden opportunity cost of time effect on intertemporal choice".FRONTIERS IN PSYCHOLOGY 6.0(2015):1-7.
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