Institutional Repository of Key Laboratory of Behavioral Science, CAS
The hidden opportunity cost of time effect on intertemporal choice | |
Zhao, Cui-Xia1; Jiang, Cheng-Ming2; Zhou, Lei3; Li, Shu3; Rao, Li-Lin3; Zheng, Rui3 | |
第一作者 | Zhao, Cui-Xia |
其他责任者 | zhengrui@psych.ac.cn |
通讯作者邮箱 | raoll@psych.ac.cn |
摘要 | An interesting phenomenon called "hidden opportunity cost of time effect" was detected in intertemporal choices. The majority of our participants preferred the smaller but sooner (SS) option to the larger but later (LL) option if opportunity cost was explicit. However, a higher proportion of participants preferred the LL to SS option if opportunity cost was hidden. This shift violates the invariance principle and opens a new way to encourage future-oriented behavior. By simply mentioning the "obvious" opportunity cost of alternatives, decision makers can be more informed in prioritizing their long-term goals rather than short-term goals. |
关键词 | intertemporal choice opportunity cost time SS choice LL choice |
2015-03-27 | |
语种 | 英语 |
发表期刊 | FRONTIERS IN PSYCHOLOGY |
ISSN | 1664-1078 |
卷号 | 6期号:0页码:1-7 |
收录类别 | SSCI |
WOS记录号 | WOS:000352029200001 |
WOS分区 | Q1 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/13509 |
专题 | 中国科学院行为科学重点实验室 |
通讯作者 | Rao, Li-Lin; Zheng, Rui |
作者单位 | 1.Shandong Normal Univ, Sch Psychol, Jinan, Peoples R China 2.Zhejiang Univ Technol, Coll Econ & Management, Hangzhou, Zhejiang, Peoples R China 3.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing 100101, Peoples R China |
通讯作者单位 | 中国科学院行为科学重点实验室 |
推荐引用方式 GB/T 7714 | Zhao, Cui-Xia,Jiang, Cheng-Ming,Zhou, Lei,et al. The hidden opportunity cost of time effect on intertemporal choice[J]. FRONTIERS IN PSYCHOLOGY,2015,6(0):1-7. |
APA | Zhao, Cui-Xia,Jiang, Cheng-Ming,Zhou, Lei,Li, Shu,Rao, Li-Lin,&Zheng, Rui.(2015).The hidden opportunity cost of time effect on intertemporal choice.FRONTIERS IN PSYCHOLOGY,6(0),1-7. |
MLA | Zhao, Cui-Xia,et al."The hidden opportunity cost of time effect on intertemporal choice".FRONTIERS IN PSYCHOLOGY 6.0(2015):1-7. |
条目包含的文件 | ||||||
文件名称/大小 | 文献类型 | 版本类型 | 开放类型 | 使用许可 | ||
WOS000352029200001.p(309KB) | 期刊论文 | 出版稿 | 暂不开放 | CC BY-NC-SA | 请求全文 |
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