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Anticipated Regret, Risk Perception, or Both: Which is Most Likely Responsible for Our Intention to Gamble?
Li, Shu1; Zhou, Kun1; Sun, Yue2; Rao, Li-Lin1; Zheng, Rui1; Liang, Zhu-Yuan1
First AuthorLi, Shu
2010-03-01
Source PublicationJOURNAL OF GAMBLING STUDIES
Correspondent Emailliangzy@psych.ac.cn
ISSN1050-5350
SubtypeArticle
Volume26Issue:1Pages:105-116
QuartileQ1
Abstract

The current study investigated whether risk aversion or regret aversion could be related to a lower intention to gamble, and whether the type of gambling was a moderator of this relationship. The study took place in Macau, often called "the Las Vegas of East Asia." A total of 373 Macau residents completed a questionnaire survey dealing with thirteen types of gambling. The results showed that risk perception and anticipated regret had a significant negative effect on the intention to gamble. This negative effect was domain-specific, varying with the type of gambling. Our findings indicated that neither risk aversion nor regret aversion can uniquely explain an individual's risk-taking tendency consistently. Instead, which factor plays a greater role in lowering the intention to gamble-regret aversion, risk aversion, or both-is itself dependent on the type of gambling involved. The finding that not all gambles are created equal could be useful in gambling prevention and advertising appeal by providing a basis for understanding the role that cognitive and emotional factors play in different types of gambling.

KeywordRisk perception Anticipated regret Intention to gamble Type of gambling Moderator effect
Indexed BySSCI
Language英语
WOS IDWOS:000274630500006
Citation statistics
Cited Times:17[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/13695
Collection中国科学院心理研究所回溯数据库(1956-2010)
Corresponding AuthorLiang, Zhu-Yuan
Affiliation1.Chinese Acad Sci, Inst Psychol, Grad Sch, Beijing 100101, Peoples R China
2.Macau Univ Sci & Technol, Fac Management & Adm, Macao, Peoples R China
Recommended Citation
GB/T 7714
Li, Shu,Zhou, Kun,Sun, Yue,et al. Anticipated Regret, Risk Perception, or Both: Which is Most Likely Responsible for Our Intention to Gamble?[J]. JOURNAL OF GAMBLING STUDIES,2010,26(1):105-116.
APA Li, Shu,Zhou, Kun,Sun, Yue,Rao, Li-Lin,Zheng, Rui,&Liang, Zhu-Yuan.(2010).Anticipated Regret, Risk Perception, or Both: Which is Most Likely Responsible for Our Intention to Gamble?.JOURNAL OF GAMBLING STUDIES,26(1),105-116.
MLA Li, Shu,et al."Anticipated Regret, Risk Perception, or Both: Which is Most Likely Responsible for Our Intention to Gamble?".JOURNAL OF GAMBLING STUDIES 26.1(2010):105-116.
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