Institutional Repository, Institute of Psychology, Chinese Academy of Sciences
The effect of morality reputation on evaluations of celebrity endorser and endorsement: A study of Chinese consumer | |
Ding, XQ; Ma, MC; Wang, HM | |
2004-10-01 | |
语种 | 英语 |
发表期刊 | INTERNATIONAL JOURNAL OF PSYCHOLOGY |
ISSN | 0020-7594 |
卷号 | 39期号:5-6页码:221-221 |
期刊论文类型 | Meeting Abstract |
收录类别 | SSCI |
WOS记录号 | WOS:000226118002017 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/14043 |
专题 | 中国科学院心理研究所回溯数据库(1956-2010) |
作者单位 | Chinese Acad Sci, Inst Psychol, Beijing 100864, Peoples R China |
推荐引用方式 GB/T 7714 | Ding, XQ,Ma, MC,Wang, HM. The effect of morality reputation on evaluations of celebrity endorser and endorsement: A study of Chinese consumer[J]. INTERNATIONAL JOURNAL OF PSYCHOLOGY,2004,39(5-6):221-221. |
APA | Ding, XQ,Ma, MC,&Wang, HM.(2004).The effect of morality reputation on evaluations of celebrity endorser and endorsement: A study of Chinese consumer.INTERNATIONAL JOURNAL OF PSYCHOLOGY,39(5-6),221-221. |
MLA | Ding, XQ,et al."The effect of morality reputation on evaluations of celebrity endorser and endorsement: A study of Chinese consumer".INTERNATIONAL JOURNAL OF PSYCHOLOGY 39.5-6(2004):221-221. |
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