Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect

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	Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect
	Haotian Zhou 1,2; Xiaolan Fu1
编者/译者	Julie A. Jacko
	2007
英文摘要	This study sought to test the often-taken-granted assumption about the causal relationship between the aesthetic quality of products and user affect by using affective priming paradigm. The results showed that when beautiful web-pages were used as primes, the discrepancy between the response latencies to positive target and negative targets was larger than when the primes were ugly-webpage. A parallel pattern was obtained when pleasant pictures and unpleasant pictures were used as primes. Such findings supported the hypothesis that visual Gestalt of products can lead to affective change independent of reflective beauty judgment. The possibility of employing affective priming procedure to measure product beauty is also discussed in the light of the experiment results.
关键词	user experience aesthetics beauty affect affective priming
学科主题	工业与组织心理学
出版者	Springer Berlin Heidelberg
出版地	Berlin
语种	英语
页	340-349
产权排名	1
专著(文集)名	Human-Computer Interaction. Interaction Design and Usability
文献类型	专著章节, 文集论文
条目标识符	http://ir.psych.ac.cn/handle/311026/14274
专题	中国科学院心理研究所回溯数据库(1956-2010)
作者单位	1.State Key Laboratory of Brain and Cognitive Science, Institute of Psychology Chinese Academy of Science, Beijing 100101, China 2.Graduate School, Chinese Academy of Science, Beijing 100101, China
推荐引用方式 GB/T 7714	Haotian Zhou,Xiaolan Fu. Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect. 2007.

条目包含的文件
文件名称/大小	文献类型	版本类型	开放类型	使用许可
10.1007_978-3-540-73（1126KB）	专著章节, 文集论文		开放获取	CC BY-NC-SA	浏览下载