学科主题工业与组织心理学
Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect
Haotian Zhou1,2; Xiaolan Fu1
专著(文集)名Human-Computer Interaction. Interaction Design and Usability
编者/译者Julie A. Jacko
2007
340-349
出版者Springer Berlin Heidelberg
出版地Berlin
关键词user experience aesthetics beauty affect affective priming
产权排名1
英文摘要This study sought to test the often-taken-granted assumption about the causal relationship between the aesthetic quality of products and user affect by using affective priming paradigm. The results showed that when beautiful web-pages were used as primes, the discrepancy between the response latencies to positive target and negative targets was larger than when the primes were ugly-webpage. A parallel pattern was obtained when pleasant pictures and unpleasant pictures were used as primes. Such findings supported the hypothesis that visual Gestalt of products can lead to affective change independent of reflective beauty judgment. The possibility of employing affective priming procedure to measure product beauty is also discussed in the light of the experiment results.
语种英语
文献类型专著章节, 文集论文
条目标识符http://ir.psych.ac.cn/handle/311026/14274
专题中国科学院心理研究所回溯数据库(1956-2010)
作者单位1.State Key Laboratory of Brain and Cognitive Science, Institute of Psychology Chinese Academy of Science, Beijing 100101, China
2.Graduate School, Chinese Academy of Science, Beijing 100101, China
推荐引用方式
GB/T 7714
Haotian Zhou,Xiaolan Fu. Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect. 2007.
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