PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Subject Area工业与组织心理学
Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect
Haotian Zhou1,2; Xiaolan Fu1
Source PublicationHuman-Computer Interaction. Interaction Design and Usability
ContributorJulie A. Jacko
2007
Pages340-349
PublisherSpringer Berlin Heidelberg
Publication PlaceBerlin
Keyworduser experience aesthetics beauty affect affective priming
Contribution Rank1
AbstractThis study sought to test the often-taken-granted assumption about the causal relationship between the aesthetic quality of products and user affect by using affective priming paradigm. The results showed that when beautiful web-pages were used as primes, the discrepancy between the response latencies to positive target and negative targets was larger than when the primes were ugly-webpage. A parallel pattern was obtained when pleasant pictures and unpleasant pictures were used as primes. Such findings supported the hypothesis that visual Gestalt of products can lead to affective change independent of reflective beauty judgment. The possibility of employing affective priming procedure to measure product beauty is also discussed in the light of the experiment results.
Language英语
Document Type专著章节, 文集论文
Identifierhttp://ir.psych.ac.cn/handle/311026/14274
Collection中国科学院心理研究所回溯数据库(1956-2010)
Affiliation1.State Key Laboratory of Brain and Cognitive Science, Institute of Psychology Chinese Academy of Science, Beijing 100101, China
2.Graduate School, Chinese Academy of Science, Beijing 100101, China
Recommended Citation
GB/T 7714
Haotian Zhou,Xiaolan Fu. Understanding, Measuring, and Designing User Experience: The Causal Relationship Between the Aesthetic Quality of Products and User Affect. 2007.
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