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电视购物消费者知觉风险与购买决策行为分析
Alternative TitlePerceived Risk and Purchasing Decision Analysis of TV Shopping Consumers
陈佳1; 齐元1; 陈毅文1; 孔寅平1
2011
Source Publication管理评论
ISSN1003-1952
Subtype期刊论文
Volume23Issue:5Pages:54-60
Contribution Rank1
Abstract电视购物作为一种无店铺营销的商业零售模式,在国内的发展中一直深受信任危机的困扰。本研究引入心理学知觉风险的概念,通过调查目前消费者对电视购物的风险知觉及其购买行为,来了解目前国内电视购物的消费者对电视购物有怎样的风险知觉,消费者对电视购物的风险知觉对其购买决策有怎样的影响,以及消费者特征、消费者对电视购物的风险知觉和其购买决策行为之间的关系和影响作用。
Other AbstractTV shopping is promising as one of non-store retail models, but its development has been greatly hampered by the trust crisis in domestic market. Applying the questionnaire, this research investigates consumers' TV shopping perceived risk and their purchase decision making behaviors, and tries to identify the types of perceived risk and the impact on the purchase decision making of the domestic consumers, and the relationship and interaction among the characteristics of consumer, perceived risk and purchase decision making in terms of TV shopping as well.
Keyword电视购物 消费者特征 购买决策行为 知觉风险
Subject Area认知心理学
URL查看原文
Language中文
Funding Organization中国科学院知识创新工程重要方向项目(KSCX2-YW-R-130).
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/14504
Collection社会与工程心理学研究室
Affiliation1.中国科学院心理研究所
2.中国科学院研究生院
3.西北大学公共管理学院
First Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
陈佳,齐元,陈毅文,等. 电视购物消费者知觉风险与购买决策行为分析[J]. 管理评论,2011,23(5):54-60.
APA 陈佳,齐元,陈毅文,&孔寅平.(2011).电视购物消费者知觉风险与购买决策行为分析.管理评论,23(5),54-60.
MLA 陈佳,et al."电视购物消费者知觉风险与购买决策行为分析".管理评论 23.5(2011):54-60.
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