PSYCH OpenIR  > 社会与工程心理学研究室
基于IPA分析的无锡惠山古镇旅游目的地形象感知研究
Alternative TitleResearch on Perception of Wuxi Huishan Ancient Town Destination Image Based on IPA Analysis
张一1; 邵林涛1; 赵建1; 匡军伟1
2012
Source Publication安徽农业科学
Correspondent Emailwxzy5231@sina.com
ISSN0517-6611
Subtype期刊论文
Volume40Issue:33Pages:16198-16202
Contribution Rank1
Abstract运用IPA分析法对无锡惠山古镇旅游目的地形象感知进行了实证分析。研究表明:惠山古镇目的地形象与游客期望总体上还存在差距,古建筑、文物古迹、空气质量等是古镇形象目前的相对优势,而原生态生活、河水质量、旅游服务以及公共厕所等是古镇形象目前的相对劣势,是今后形象建设的重点。在调查基础上提出了针对性建议,尤其是要刻意地将惠山祠堂群与古镇标志性景观和古镇特色结合起来进行宣传。
Other AbstractA positive analysis on perception of Wuxi Huishan ancient town tourist destination was carried out based on IPA analytical method,which showed that in general the image of Huishan ancient town still lagged behind tourists' expectation.Ancient buildings,air quality,cultural relics and so on were showed to be advantage points,while original life,river quality,public toilets,service quality and so on were disadvantage points that required improvement.Some constructive suggestions were put forward.
Keyword无锡惠山古镇 惠山祠堂群 旅游目的地 形象感知 IPA分析
Subject Area工业与组织心理学
URL查看原文
Language中文
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/14647
Collection社会与工程心理学研究室
Corresponding Author张一
Affiliation1.中国科学院心理研究所
2.中国科学院研究生院
3.无锡城市职业技术学院旅游系
4.东南大学人文学院
First Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Corresponding Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
张一,邵林涛,赵建,等. 基于IPA分析的无锡惠山古镇旅游目的地形象感知研究[J]. 安徽农业科学,2012,40(33):16198-16202.
APA 张一,邵林涛,赵建,&匡军伟.(2012).基于IPA分析的无锡惠山古镇旅游目的地形象感知研究.安徽农业科学,40(33),16198-16202.
MLA 张一,et al."基于IPA分析的无锡惠山古镇旅游目的地形象感知研究".安徽农业科学 40.33(2012):16198-16202.
Files in This Item:
File Name/Size DocType Version Access License
基于IPA分析的无锡惠山古镇旅游目的地形(326KB)期刊论文作者接受稿限制开放CC BY-NC-SAView Application Full Text
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[张一]'s Articles
[邵林涛]'s Articles
[赵建]'s Articles
Baidu academic
Similar articles in Baidu academic
[张一]'s Articles
[邵林涛]'s Articles
[赵建]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[张一]'s Articles
[邵林涛]'s Articles
[赵建]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: 基于IPA分析的无锡惠山古镇旅游目的地形象感知研究_张一[1].pdf
Format: Adobe PDF
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.