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说服效应的理论模型、影响因素与应对策略
Alternative TitleTheoretical Models, Influencing Factors and Coping Strategies of the Persuasion Effect
马向阳1; 徐富明1; 吴修良1; 潘靖1; 李甜1
2012
Source Publication心理科学进展
Correspondent Emailfumingxu@126.com
ISSN1671-3710
Subtype期刊论文
Volume20Issue:5Pages:735-744
Contribution Rank2
Abstract说服效应是指面临说服性信息时,个体态度发生转变并影响其决策行为的一种现象,该现象普遍存在于政治选举、生活消费及商业广告等领域,具有重要的应用价值。说服效应的两个主要理论模型包括双加工模型和自我功效理论。信息源的可信度、情绪、信息框架、社会网络、事件卷入度等是影响说服效应的主要因素。说服效应的应对策略包括公开承诺和自我控制。未来的研究应该从说服效应的产生根源、特征成分及应用领域等方面进行深入地探讨。
Other AbstractPersuasion effect was defined as a phenomenon that individual changes his attitude and behavioral decision when faced with persuasive information. This phenomenon has important application value and is universal in political elections, consumption and commercial advertising. The dual process model and self-validation hypothesis are two theoretical models of the persuasion effect, namely. The influential factors of persuasion effect include credibility of sources, emotions, message framing, social networks and issue involvement. The effective strategies of persuasion effect contain public commitment and self-control. The deficiencies existing in current research are discussed and the directions for future research on D~rglllgl~il3rl f~ffort nro ellc~c~t~A
Keyword说服效应 精细可能性模型 自我功效理论 公开承诺
Subject Area社会心理学
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Indexed ByCSCD
Language中文
CSCD IDCSCD:4548833
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Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/14916
Collection社会与工程心理学研究室
Corresponding Author徐富明
Affiliation1.华中师范大学青少年网络心理与行为教育部重点实验室
2.华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室
3.中国科学院心理研究所
Recommended Citation
GB/T 7714
马向阳,徐富明,吴修良,等. 说服效应的理论模型、影响因素与应对策略[J]. 心理科学进展,2012,20(5):735-744.
APA 马向阳,徐富明,吴修良,潘靖,&李甜.(2012).说服效应的理论模型、影响因素与应对策略.心理科学进展,20(5),735-744.
MLA 马向阳,et al."说服效应的理论模型、影响因素与应对策略".心理科学进展 20.5(2012):735-744.
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