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Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making
Sun, Yan1; Li, Shu1; Bonini, Nicolao2; Liu, Yang1,3
2016-01-15
Source PublicationPLOS ONE
ISSN1932-6203
SubtypeArticle
Volume11Issue:1Pages:1-12
AbstractWe investigate the effect of graph scale on risky choices. By (de) compressing the scale, we manipulate the relative physical distance between options on a given attribute in a coordinate graphical context. In Experiment 1, the risky choice changes as a function of the scale in the graph. In Experiment 2, we show that the type of graph scale also affects decision times. In Experiment 3, we examine the graph scale effect by using real money among students who have taken statistics courses. Consequently, the scale effects still appear even when we control the variations in calculation ability and increase the gravity with which participants view the consequence of their decisions. This finding is inconsistent with descriptive invariance of preference. The theoretical implications and practical applications of the findings are discussed.
DOI10.1371/journal.pone.0146914
Indexed BySCI ; SSCI
Language英语
Funding OrganizationNational Natural Science Foundation of China(31170976) ; Supervisor of Beijing Excellent Doctoral Dissertation(20138012501)
WOS Research AreaScience & Technology - Other Topics
WOS SubjectMultidisciplinary Sciences
WOS IDWOS:000368628300042
WOS HeadingsScience & Technology
WOS KeywordSIMILARITY JUDGMENTS ; REPRESENTATION ; UNCERTAINTY ; INFORMATION ; PSYCHOLOGY ; MAGNITUDE ; ANOMALIES ; NUMBERS ; BRAIN
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Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/19471
Collection中国科学院行为科学重点实验室
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing 100101, Peoples R China
2.Univ Trento, Dept Econ & Management, Trento, Italy
3.Univ Chinese Acad Sci, Coll Humanities & Social Sci, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making[J]. PLOS ONE,2016,11(1):1-12.
APA Sun, Yan,Li, Shu,Bonini, Nicolao,&Liu, Yang.(2016).Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making.PLOS ONE,11(1),1-12.
MLA Sun, Yan,et al."Effect of Graph Scale on Risky Choice: Evidence from Preference and Process in Decision-Making".PLOS ONE 11.1(2016):1-12.
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