Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects

doi:10.3389/fpsyg.2016.00619

PSYCH OpenIR > 社会与工程心理学研究室

	Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects
	Wang, Lingyu 1,2,3; Zhao, Wenguo 1,2; Sun, Xianghong1 ; Zheng, Rui1 ; Qu, Weina1 ; Xianghong Sun
通讯作者邮箱	sunxh@psych.ac.cn
摘要	Sina Weibo is a Twitter-like social networking site and one of the most popular microblogging services in China. This study aims to examine the factors that influence the intentions of users to continue using this site. This paper synthesizes the expectation confirmation model, constructs of habit and perceived critical mass, and the gender effect to construct a theoretical model to explain and predict these user intentions. The model is then tested via an online survey of 498 Sina Weibo users and partial least squares (PLS) modeling. The results indicate that the continuance intention of users is directly predicted by their perceived usefulness of the service (beta = 0.299), their satisfaction (beta = 0.208), and their habits (beta = 0.389), which jointly explain 65.9% of the variance in intention. In addition to the effects of these predictors on the continuance intentions of Sina Weibo users, an assessment of the moderating effect of gender suggests that habit plays a more important role for females than for males in continuance intention, but perceived usefulness seems to be more important for males than for females. The implications of these findings are then discussed.
关键词	Microblogging Sina Weibo Continuance Intention Expectation Confirmation Model Gender Differences
学科领域	心理学
	2016-04-29
语种	英语
DOI	10.3389/fpsyg.2016.00619
发表期刊	FRONTIERS IN PSYCHOLOGY
ISSN	1664-1078
卷号	7 期号:April 页码:1-11
期刊论文类型	Article
收录类别	SSCI
WOS关键词	EXPECTATION-CONFIRMATION MODEL ; INFORMATION-SYSTEMS CONTINUANCE ; STRUCTURAL EQUATION MODELS ; SOCIAL NETWORKING SITES ; PERCEIVED CRITICAL MASS ; PLANNED BEHAVIOR ; TECHNOLOGY ACCEPTANCE ; SERVICE CONTINUANCE ; USER ACCEPTANCE ; INTERNET USE
WOS标题词	Social Sciences
WOS研究方向	Psychology
WOS类目	Psychology, Multidisciplinary
WOS记录号	WOS:000375110700001
资助机构	"Strategic Priority Research Program" of the Chinese Academy of Sciences(XDA06030800) ; Basic Project of National Science and Technology of China(2009FY110100)
引用统计	被引频次：11[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.psych.ac.cn/handle/311026/19983
专题	社会与工程心理学研究室
通讯作者	Xianghong Sun
作者单位	1.Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China 2.Univ Chinese Acad Sci, Beijing, Peoples R China 3.Ludong Univ, Sch Educ Sci, Yantai, Peoples R China
第一作者单位	中国科学院心理研究所
推荐引用方式 GB/T 7714	Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,et al. Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects[J]. FRONTIERS IN PSYCHOLOGY,2016,7(April):1-11.
APA	Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,Zheng, Rui,Qu, Weina,&Xianghong Sun.(2016).Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects.FRONTIERS IN PSYCHOLOGY,7(April),1-11.
MLA	Wang, Lingyu,et al."Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects".FRONTIERS IN PSYCHOLOGY 7.April(2016):1-11.

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