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Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects
Wang, Lingyu1,2,3; Zhao, Wenguo1,2; Sun, Xianghong1; Zheng, Rui1; Qu, Weina1; Xianghong Sun
2016-04-29
Source PublicationFRONTIERS IN PSYCHOLOGY
Correspondent Emailsunxh@psych.ac.cn
ISSN1664-1078
SubtypeArticle
Volume7Issue:AprilPages:1-11
AbstractSina Weibo is a Twitter-like social networking site and one of the most popular microblogging services in China. This study aims to examine the factors that influence the intentions of users to continue using this site. This paper synthesizes the expectation confirmation model, constructs of habit and perceived critical mass, and the gender effect to construct a theoretical model to explain and predict these user intentions. The model is then tested via an online survey of 498 Sina Weibo users and partial least squares (PLS) modeling. The results indicate that the continuance intention of users is directly predicted by their perceived usefulness of the service (beta = 0.299), their satisfaction (beta = 0.208), and their habits (beta = 0.389), which jointly explain 65.9% of the variance in intention. In addition to the effects of these predictors on the continuance intentions of Sina Weibo users, an assessment of the moderating effect of gender suggests that habit plays a more important role for females than for males in continuance intention, but perceived usefulness seems to be more important for males than for females. The implications of these findings are then discussed.
KeywordMicroblogging Sina Weibo Continuance Intention Expectation Confirmation Model Gender Differences
Subject Area心理学
DOI10.3389/fpsyg.2016.00619
Indexed BySSCI
Language英语
Funding Organization"Strategic Priority Research Program" of the Chinese Academy of Sciences(XDA06030800) ; Basic Project of National Science and Technology of China(2009FY110100)
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary
WOS IDWOS:000375110700001
WOS HeadingsSocial Sciences
WOS KeywordEXPECTATION-CONFIRMATION MODEL ; INFORMATION-SYSTEMS CONTINUANCE ; STRUCTURAL EQUATION MODELS ; SOCIAL NETWORKING SITES ; PERCEIVED CRITICAL MASS ; PLANNED BEHAVIOR ; TECHNOLOGY ACCEPTANCE ; SERVICE CONTINUANCE ; USER ACCEPTANCE ; INTERNET USE
Citation statistics
Cited Times:4[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/19983
Collection社会与工程心理学研究室
Corresponding AuthorXianghong Sun
Affiliation1.Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
3.Ludong Univ, Sch Educ Sci, Yantai, Peoples R China
Recommended Citation
GB/T 7714
Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,et al. Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects[J]. FRONTIERS IN PSYCHOLOGY,2016,7(April):1-11.
APA Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,Zheng, Rui,Qu, Weina,&Xianghong Sun.(2016).Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects.FRONTIERS IN PSYCHOLOGY,7(April),1-11.
MLA Wang, Lingyu,et al."Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects".FRONTIERS IN PSYCHOLOGY 7.April(2016):1-11.
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