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商品价格偏好逆转行为的案例研究
Alternative TitleCase study of commodity price preference reversal behavior
林珏坛1; 刘正奎1; 邢洪金1; 汪波1
Correspondent Email541238556@qq.com
Abstract以某商用汽车为研究对象,通过问卷调查的方式,测定了该商用汽车的偏好逆转阈限价格、偏好逆转阈限及偏好逆转韦伯分数的均值和标准差,分析该商用汽车价格上涨和下降过程中价格偏好逆转现象,并探讨价格偏好逆转的不对称性。研究表明,商品价格调整应控制在价格偏好逆转阈限范围内,且在价格调整过程中应针对价格上涨和下降进行区别对待,慎重考虑调价策略。
Other AbstractTaking a commercial vehicle as the study example, the preference price of reversal threshold, the preference reversal threshold as well as the mean value and standard deviation of the preference reversal Weber number were measured through question-naire survey. The price preference reversal phenomenon was analyzed during the rising and falling process of this commercial vehicle’s price. The asymmetry of price preference reversal was also studied. It is found that the adjustment of product price should be controlled within the preference reversal threshold. Differences are made between price rising and falling during the process of price adjustment. The adjustment strategy is taken into careful consideration.
Keyword价格偏好 偏好理论 偏好逆转 阈限
Subject Area工业与组织心理学
2015
Language中文
Source Publication工程科学学报
Volume37Issue:9Pages:1246-1249
Subtype期刊论文
Indexed ByEI
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/20140
Collection应用研究版块
Corresponding Author林珏坛
Affiliation1.中国科学院心理研究所,北京100101
2.中国科学院大学,北京100049
3.天津大学管理与经济学部,天津,300072
First Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Corresponding Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
林珏坛,刘正奎,邢洪金,等. 商品价格偏好逆转行为的案例研究[J]. 工程科学学报,2015,37(9):1246-1249.
APA 林珏坛,刘正奎,邢洪金,&汪波.(2015).商品价格偏好逆转行为的案例研究.工程科学学报,37(9),1246-1249.
MLA 林珏坛,et al."商品价格偏好逆转行为的案例研究".工程科学学报 37.9(2015):1246-1249.
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