PSYCH OpenIR  > 社会与工程心理学研究室
Alternative TitlePedestrians’ Unsafe Behavior intention: A Study Based on the Theory of Planned Behavior
Thesis Advisor李永娟
Degree Grantor中国科学院研究生院
Place of Conferral北京
Degree Discipline心理学
Keyword不安全行为 行为意向 计划行为理论 规范 过去行为
Other AbstractEconomic and Social loss are increasingly brought by traffic accidents on road in the world, with the economy expanding dreamily. Pedestrians are the victims most at risk. In China, walking accounts for 20%-50% of the traffic mode. Therefore, it’s of great importance to conduct pedestrians’ road safety study in a deep-going way, and to propose improvement measures accordingly.
The current research is based on the Theory of Planned Behavior. Pilot study suggests that the most common unsafe behavior of pedestrians is crossing the road against signal lights. The questionnaire data from 323 pedestrians were analyzed, the results indicate:
A. The difference of pedestrians’ unsafe behavior in demographic variables was not found, such as gender, age and drive status. The TPB can explain 43% of pedestrians’ intention to crossing road against signal lights. Additional variables, including personal norm and prior behavior/habit can predict pedestrians’ intention significantly.
B. Measurement of Attitude found two factors of attitude: attitude towards benefits of behavior and attitude towards loss of behavior. Neither has direct influence on pedestrians’ intention.
C. Norms from different sources influence pedestrians’ intention differently. Among norms, personal norm predicts intention strongest, and injunctive and descriptive norm don’t show direct influence on intention.
D. Prior behavior /habit is found to be the independent predictor to pedestrians’ intention, with its effect on intention above the TPB variables, descriptive norm and personal norm.
Subject Area应用心理学
Document Type学位论文
Recommended Citation
GB/T 7714
张凤. 基于计划行为理论的行人不安全行为意向研究[D]. 北京. 中国科学院研究生院,2010.
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