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Positive and Negative Affect in Loss Aversion: Additive or Subtractive Logic?
Tang, Hui1,2; Liang, Zhe2; Zhou, Kun4; Huang, Gui-Hai5; Rao, Li-Lin2; Li, Shu3
2016-10-01
发表期刊JOURNAL OF BEHAVIORAL DECISION MAKING
ISSN0894-3257
文章类型Article
卷号29期号:4页码:381-391
摘要Previous studies explain loss aversion as the result of a situation in which the expected negative emotions derived from a potential loss exceed the expected positive emotions derived from a potential gain (subtractive logic). We questioned this view and proposed additive logic, in which a linear combination between negative and positive emotions can be used as summed anticipatory affect intensity (SAAI) to explain loss aversion. By disproving two implicit hypotheses of subtractive logic, Study 1 showed that the additive logic of expected positive and negative affect was more effective than the subtractive logic in predicting loss aversion. Study 2 used real monetary gains and losses to verify the conclusion in Study 1. Using state-trait theory to comprehensively consider the state and trait aspects of affect intensity, we further deduced that the immediate expected affect intensity might originate from the difference of an individual trait in affect intensity. Study 3 proved this hypothesis and showed that SAAI plays an intermediary role between affect intensity and loss aversion. Furthermore, Study 4 used real gamblers in casinos in Macau as its sample and obtained the same conclusion regarding loss aversion in real life as was found in the laboratory. Finally, we explained the effect of SAAI on loss aversion and indicated the contribution and significance of this study. Copyright (c) 2015 John Wiley & Sons, Ltd.
关键词loss aversion summed anticipatory affect intensity affect intensity positive affect negative affect
DOI10.1002/bdm.1884
收录类别SSCI
语种英语
项目资助者National Natural Science Foundation of China(31200793 ; Macao Polytechnic Institute titled "A Study on Gamblers' Behavior and Responsible Gambling" ; MOE (Ministry of Education in China) Project of Humanities and Social Sciences(13YJC190022) ; Tianjin Colleges and Universities Project of Humanities and Social Sciences(20122503) ; Foundation for the Supervisor of Beijing Excellent Doctoral Dissertation(20138012501) ; 31170976)
WOS研究方向Psychology
WOS类目Psychology, Applied
WOS记录号WOS:000383623700004
WOS标题词Social Sciences
关键词[WOS]DECISION-MAKING ; ANTICIPATED EMOTIONS ; AFFECT INTENSITY ; PROSPECT-THEORY ; LOOM LARGER ; GAINS ; RISK ; CHOICE ; FOCUS ; PERSONALITY
引用统计
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/20528
专题社会与工程心理学研究室
作者单位1.Tianjin Univ Technol & Educ, Dept Psychol, Tianjin, Peoples R China
2.Chinese Acad Sci, Inst Psychol, 4A Datun Rd, Beijing 100101, Peoples R China
3.Chinese Acad Sci, Inst Psychol, Degree Comm, Beijing, Peoples R China
4.Civil Aviat Univ China, Coll Safety Sci & Engn, Tianjin, Peoples R China
5.Macau Polytech Inst, Gaming Teaching & Res Ctr, Macau, Peoples R China
推荐引用方式
GB/T 7714
Tang, Hui,Liang, Zhe,Zhou, Kun,et al. Positive and Negative Affect in Loss Aversion: Additive or Subtractive Logic?[J]. JOURNAL OF BEHAVIORAL DECISION MAKING,2016,29(4):381-391.
APA Tang, Hui,Liang, Zhe,Zhou, Kun,Huang, Gui-Hai,Rao, Li-Lin,&Li, Shu.(2016).Positive and Negative Affect in Loss Aversion: Additive or Subtractive Logic?.JOURNAL OF BEHAVIORAL DECISION MAKING,29(4),381-391.
MLA Tang, Hui,et al."Positive and Negative Affect in Loss Aversion: Additive or Subtractive Logic?".JOURNAL OF BEHAVIORAL DECISION MAKING 29.4(2016):381-391.
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