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The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior
Jiang, Caihong1,2; Zhao, Wenguo1; Sun, Xianghong1; Zhang, Kan1; Zheng, Rui1; Qu, Weina1; R. Zheng; W. Qu
First AuthorJiang, Caihong
2016-11-01
Source PublicationCOMPUTERS IN HUMAN BEHAVIOR
Correspondent Emailzhengrui@psych.ac.cn ; quwn@psych.ac.cn
ISSN0747-5632
SubtypeArticle
Volume64Issue:0Pages:754-759
Abstract

Microblogging has become one of the most popular social communication styles in the world. Much research has already addressed this hot issue; however, studies examining the intentions behind microblogging behaviors are limited: This study extended the theory of planned behavior (TPB) to predict intention to microblog and other behaviors. The results showed that social identity was the greatest predictor of intention, followed by attitude and perceived behavioral control. Social identity fully mediated the effects of subjective norms and self-identity on intention. Intention significantly predicted users' microblogging behaviors. These results have important implications for industry players and marketing managers. (C) 2016 Elsevier Ltd. All rights reserved.

KeywordMicroblog Theory Of Planned Behavior Intention Self-identity Social Identity
DOI10.1016/j.chb.2016.07.046
Indexed BySSCI
Language英语
Funding OrganizationNational Natural Science Foundation of China(31400886) ; "Strategic Priority Research Program" of the Chinese Academy of Sciences(XDA06030800) ; Basic Project of National Science and Technology of China(2009FY110100)
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary ; Psychology, Experimental
WOS IDWOS:000384775200075
WOS HeadingsSocial Sciences
WOS KeywordEXTENDED THEORY ; GROUP NORMS ; MODEL
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/20732
Collection中国科学院行为科学重点实验室
Corresponding AuthorR. Zheng; W. Qu
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Tsinghua Univ, Dept Ind Engn, Inst Human Factors & Ergon, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Jiang, Caihong,Zhao, Wenguo,Sun, Xianghong,et al. The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior[J]. COMPUTERS IN HUMAN BEHAVIOR,2016,64(0):754-759.
APA Jiang, Caihong.,Zhao, Wenguo.,Sun, Xianghong.,Zhang, Kan.,Zheng, Rui.,...&W. Qu.(2016).The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior.COMPUTERS IN HUMAN BEHAVIOR,64(0),754-759.
MLA Jiang, Caihong,et al."The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior".COMPUTERS IN HUMAN BEHAVIOR 64.0(2016):754-759.
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