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The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior
Jiang, Caihong1,2; Zhao, Wenguo1; Sun, Xianghong1; Zhang, Kan1; Zheng, Rui1; Qu, Weina1; R. Zheng; W. Qu
第一作者Jiang, Caihong
2016-11-01
发表期刊COMPUTERS IN HUMAN BEHAVIOR
通讯作者邮箱zhengrui@psych.ac.cn ; quwn@psych.ac.cn
ISSN0747-5632
文章类型Article
卷号64期号:0页码:754-759
摘要

Microblogging has become one of the most popular social communication styles in the world. Much research has already addressed this hot issue; however, studies examining the intentions behind microblogging behaviors are limited: This study extended the theory of planned behavior (TPB) to predict intention to microblog and other behaviors. The results showed that social identity was the greatest predictor of intention, followed by attitude and perceived behavioral control. Social identity fully mediated the effects of subjective norms and self-identity on intention. Intention significantly predicted users' microblogging behaviors. These results have important implications for industry players and marketing managers. (C) 2016 Elsevier Ltd. All rights reserved.

关键词Microblog Theory Of Planned Behavior Intention Self-identity Social Identity
DOI10.1016/j.chb.2016.07.046
收录类别SSCI
语种英语
项目资助者National Natural Science Foundation of China(31400886) ; "Strategic Priority Research Program" of the Chinese Academy of Sciences(XDA06030800) ; Basic Project of National Science and Technology of China(2009FY110100)
WOS研究方向Psychology
WOS类目Psychology, Multidisciplinary ; Psychology, Experimental
WOS记录号WOS:000384775200075
WOS标题词Social Sciences
关键词[WOS]EXTENDED THEORY ; GROUP NORMS ; MODEL
引用统计
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/20732
专题中国科学院行为科学重点实验室
通讯作者R. Zheng; W. Qu
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Tsinghua Univ, Dept Ind Engn, Inst Human Factors & Ergon, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Jiang, Caihong,Zhao, Wenguo,Sun, Xianghong,et al. The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior[J]. COMPUTERS IN HUMAN BEHAVIOR,2016,64(0):754-759.
APA Jiang, Caihong.,Zhao, Wenguo.,Sun, Xianghong.,Zhang, Kan.,Zheng, Rui.,...&W. Qu.(2016).The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior.COMPUTERS IN HUMAN BEHAVIOR,64(0),754-759.
MLA Jiang, Caihong,et al."The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior".COMPUTERS IN HUMAN BEHAVIOR 64.0(2016):754-759.
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