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Neural Pathway of Renovative and Innovative Products Appreciation
Huang, Furong1,2; Chiu, Chiyue3; Luo, Jing1,4; J.L.
2016-12-12
Source PublicationSCIENTIFIC REPORTS
Correspondent Emailluoj@psych.ac.cn
ISSN2045-2322
SubtypeArticle
Volume6Issue:0Pages:1-9
Abstract

According to the level of change an invention makes on existing things and how it overrides people's mental schemas on established categories, new inventions can be classified into two groups: incremental inventions (i.e., renovations), which make minor improvements on existing designs, and radical inventions (i.e., innovations), which make major developments that enable people to do things they have never been able to do before. Although innovation and renovation are two fundamentally different types of creation that feature new changes ranging from those in product development to those in large scale social changes, and people tend to report higher subjective preferences for incremental inventions compared to radical inventions, the cognitive brain mechanisms underlying the mental representation of these two types of inventions remains unknown. Through the use of innovative and renovative designs as materials, we found that relative to non-creative designs, creative (renovative & innovative) designs enhanced memory or association-related activation in the right parahippocampus. In particular, innovations evoked more activation in the conceptual pathway for representing objects than did renovations, whereas renovations evoked more activation in the motor pathway than innovations. These results suggest that operating experiences may provide advantages for understanding and appreciating creative designs.

DOI10.1038/srep38800
Indexed BySCI ; SSCI
Language英语
Funding OrganizationNational Natural Science Foundation of China(31271079 ; Beijing Municipal Commission of Education(PXM2016_014203_000027 ; Beijing Advanced Innovation Center for Imaging Technology(BAICIT-2016018) ; 31671124) ; KZ201410028034)
WOS Research AreaScience & Technology - Other Topics
WOS SubjectMultidisciplinary Sciences
WOS IDWOS:000389812200001
WOS HeadingsScience & Technology
WOS KeywordTOOL USE ; MEMORY FORMATION ; FUNCTIONAL CONNECTIVITY ; INCREMENTAL CREATIVITY ; PREFERENCE ; ADOPTION ; NOVELTY ; HUMANS ; INSULA
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/20935
Collection中国科学院心理健康重点实验室
Corresponding AuthorJ.L.
Affiliation1.Capital Normal Univ, Beijing Key Lab Learning & Cognit, Dept Psychol, Collaborat Innovat Ctr Capital Educ Dev, Beijing, Peoples R China
2.Jiangxi Normal Univ, Coll Psychol, Nanchang, Peoples R China
3.Chinese Univ Hong Kong, Fac Social Sci, Hong Kong, Hong Kong, Peoples R China
4.Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Huang, Furong,Chiu, Chiyue,Luo, Jing,et al. Neural Pathway of Renovative and Innovative Products Appreciation[J]. SCIENTIFIC REPORTS,2016,6(0):1-9.
APA Huang, Furong,Chiu, Chiyue,Luo, Jing,&J.L..(2016).Neural Pathway of Renovative and Innovative Products Appreciation.SCIENTIFIC REPORTS,6(0),1-9.
MLA Huang, Furong,et al."Neural Pathway of Renovative and Innovative Products Appreciation".SCIENTIFIC REPORTS 6.0(2016):1-9.
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