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Neural Pathway of Renovative and Innovative Products Appreciation
Huang, Furong1,2; Chiu, Chiyue3; Luo, Jing1,4; J.L.
2016-12-12
发表期刊SCIENTIFIC REPORTS
通讯作者邮箱luoj@psych.ac.cn
ISSN2045-2322
文章类型Article
卷号6期号:0页码:1-9
摘要

According to the level of change an invention makes on existing things and how it overrides people's mental schemas on established categories, new inventions can be classified into two groups: incremental inventions (i.e., renovations), which make minor improvements on existing designs, and radical inventions (i.e., innovations), which make major developments that enable people to do things they have never been able to do before. Although innovation and renovation are two fundamentally different types of creation that feature new changes ranging from those in product development to those in large scale social changes, and people tend to report higher subjective preferences for incremental inventions compared to radical inventions, the cognitive brain mechanisms underlying the mental representation of these two types of inventions remains unknown. Through the use of innovative and renovative designs as materials, we found that relative to non-creative designs, creative (renovative & innovative) designs enhanced memory or association-related activation in the right parahippocampus. In particular, innovations evoked more activation in the conceptual pathway for representing objects than did renovations, whereas renovations evoked more activation in the motor pathway than innovations. These results suggest that operating experiences may provide advantages for understanding and appreciating creative designs.

DOI10.1038/srep38800
收录类别SCI ; SSCI
语种英语
项目资助者National Natural Science Foundation of China(31271079 ; Beijing Municipal Commission of Education(PXM2016_014203_000027 ; Beijing Advanced Innovation Center for Imaging Technology(BAICIT-2016018) ; 31671124) ; KZ201410028034)
WOS研究方向Science & Technology - Other Topics
WOS类目Multidisciplinary Sciences
WOS记录号WOS:000389812200001
WOS标题词Science & Technology
关键词[WOS]TOOL USE ; MEMORY FORMATION ; FUNCTIONAL CONNECTIVITY ; INCREMENTAL CREATIVITY ; PREFERENCE ; ADOPTION ; NOVELTY ; HUMANS ; INSULA
引用统计
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/20935
专题中国科学院心理健康重点实验室
通讯作者J.L.
作者单位1.Capital Normal Univ, Beijing Key Lab Learning & Cognit, Dept Psychol, Collaborat Innovat Ctr Capital Educ Dev, Beijing, Peoples R China
2.Jiangxi Normal Univ, Coll Psychol, Nanchang, Peoples R China
3.Chinese Univ Hong Kong, Fac Social Sci, Hong Kong, Hong Kong, Peoples R China
4.Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Huang, Furong,Chiu, Chiyue,Luo, Jing,et al. Neural Pathway of Renovative and Innovative Products Appreciation[J]. SCIENTIFIC REPORTS,2016,6(0):1-9.
APA Huang, Furong,Chiu, Chiyue,Luo, Jing,&J.L..(2016).Neural Pathway of Renovative and Innovative Products Appreciation.SCIENTIFIC REPORTS,6(0),1-9.
MLA Huang, Furong,et al."Neural Pathway of Renovative and Innovative Products Appreciation".SCIENTIFIC REPORTS 6.0(2016):1-9.
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