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胡鑫1; 张腾霄2; 肖春曲1; 谢敬聃2; 王妍3
First Author胡鑫
Source Publication心理科学


Other Abstract

This research compares the differences between general color preference and the preference of pills for patients. The attitude of patients towards the color of pills, and the influence of administration time are also explored. The participants were 699 adults (352 female, 347 male) who were selected randomly from the patients in a hospital. The age of the participants ranges from 18 to 66 and the mean age is 43.25 ± 12.11. The questionnaire used in the survey included three parts. The first part was for demographic information and medical history. The second parts asked the participants to score their general color preferences on an 11-point scale. The third part asked them whether the medicine color was necessary and their specific attitude on a 5-point scale (e.g., “Do you think the medicine should be colored?”), and their preference of 24 colored pills on a 11-point scale (including 4 aspects: “how much do you like it?”, “what do you think about the effect?”, “what do you think about the safety?”, “what do you think about the taste”). It is found that the general color preference of the patients is the same as that of other population investigated by previous studies. The exact order is still blue (5.48 ± 3.07), red (5.29 ± 2.99), green (5.27 ± 2.96), violet (5.02 ± 3.01), and yellow (4.74 ± 3.06). However, in terms of the color for the pills, the order changes. The sequence of preference for the pill colors is white (7.43 ± 2.05), violet (7.25 ± 2.01), red (6.98 ± 2.15), blue (6.42 ± 2.45), yellow (6.41 ± 2.41), green (6.25 ± 2.55), and black (2.42 ± 1.98). Participants also prefer lighter colors of pills when the hue remains, considering them as more effective, safer and better in taste. Furthermore, 3 levels of luminance were set for the colors red and yellow. The pills are more preferred as the color becomes lighter. The participants also agree that medicine should be colorful, and different medicines should have different colors. They report that the color of medicine can help them to distinguish different kinds of medicine, remember the time and amount of medicine they should take, and improve their emotions while taking medicine. Specifically, distinguishing different kinds of medicine gets the highest scores, indicating that this function of medicine colors is the most important. Administration time is a factor of this preference. The patients who have taken medicine for a longer time agree more that the medicine should be colored, compared with the new patients. The longer patients take the medicine, the eager they are for this function, especially when the administration time is longer than half a year. There is no significant interaction effect between administration time and the preference order of the pills’ color, showing that this order of preference is not affected by administration time. These results support the ecological valence theory of color preference. People do not like blue medicine because it might be toxic as a special kind of food one eats. Violet is preferred for making the medicine seem more expensive and relieving the anxiety of patients. Light colors are more popular for both general colors and medicine colors. Higher luminance would promote emotional experiences, and deep colors might indicate the metamorphism of the medicine. These findings are also of important practicability. Colors can help the patients to manage their medical behavior and avoid accidents, especially for the long time taker. Other factors for the color preference of pills and the psychological effect of medicine color are the directions for future research.

Keyword药物 颜色 偏好 服药时间
Subject Area认知心理学
Indexed ByCSCD
Funding Organization江苏高校哲学社会科学重点研究基地重大基金资助项目(2015jdxm001)的资助
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Document Type期刊论文
Corresponding Author谢敬聃
Recommended Citation
GB/T 7714
胡鑫,张腾霄,肖春曲,等. 患者的药物颜色偏好[J]. 心理科学,2016(6):1508-1513.
APA 胡鑫,张腾霄,肖春曲,谢敬聃,&王妍.(2016).患者的药物颜色偏好.心理科学(6),1508-1513.
MLA 胡鑫,et al."患者的药物颜色偏好".心理科学 .6(2016):1508-1513.
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