PSYCH OpenIR  > 社会与工程心理学研究室
Alternative TitleHow personal norm and descriptive norm on pedestrian’s unsafe behavioral intention
Thesis Advisor李永娟
Degree Grantor中国科学院研究生院
Place of Conferral北京
Degree Discipline应用心理学
Keyword个人规范 示范性规范 我构念 规范焦点理论


Other Abstract

In recent years, there has been a great threat of road traffic injury to pedestrians. China is one of the countries that involved most serious road traffic accidents all over the world.  At the same time,  pedestrian’s  illegal phenomenon is very common  in China.  Due to the  high risk  as well as the  frequency of pedestrian’s  violation behaviors,  it’s important to  explore the psychological factors  of  their    violation intention, which play an important role in improving pedestrian’s safety.
Based on the self-construal theory and a focus theory of normative conduct, the purpose of the current study is  to explore  the influence mechanism of personal norm and  descriptive  norm  on pedestrian’s  unsafe behavior intention.  In study one, we adopted an  experimental design  to explore the effect of two norms on pedestrian’s violation intention,  as well as the potential mediating role of anticipated regret and risk perception on the relationship between two norms and violation intention  in the simulation of a  real-world  traffic situation. In study two, a questionnaire survey was  conducted to investigate the effect of pedestrian’s daily traffic-related norms on pedestrian’s violation intention,  the mediating role of anticipated regret and  risk perception,  as well as the moderating  effect of  independent  self-construal  and interdependent self-construal on the relationship above.
Results showed that Chinese pedestrian’s descriptive norm was more negative than personal norm, and both personal and descriptive norms significantly predicted pedestrian’s  unsafe crossing-behavior intention. Meanwhile, both anticipated regret and risk perception had significant mediating effect. Specifically, personal norm had an effect on  intention through anticipated  regret, and descriptive norm had an effect on  intention through  anticipated  regret  and  risk perception. At the same time, self-construal moderated the relationship above. Compared with pedestrians were low on  independent self-construal,  when pedestrians  were  high  on  independent self-construal,  personal norm  had  a  stronger effect on the intention through the anticipated  regret. Compared with  pedestrians were  low  on  interdependent self-construal,  when pedestrians were  high  on  interdependent self-construal, descriptive norm had a stronger effect on the intention through the anticipated regret and  risk perception. The  current research has a  practical  contribution  for pedestrian safety intervention and the design of safety advertisements.

Document Type学位论文
Recommended Citation
GB/T 7714
李丹. 个人规范与示范性规范对行人不安全行为意向的影响机制[D]. 北京. 中国科学院研究生院,2017.
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