The purposes of this research were to investigate the structure of achievement goal orientation (AGO) of the enterprise staff, and to develop a reliable and valid AGO scale for them as well as to study the antecedents and consequences of AGO. For these purposes, some standard research methods, such as group interview, semi-open questionnaire, and standard questionnaire etc. were put into use. In addition, regression analysis, correlation analysis, exploratory factor analysis, and confirmatory factor analysis and latent variable path analysis of SEM were also applied for data analysis. More than 2100 staffs were surveyed.
This research was divided into five parts: (1) Analysis of the inner structure of the AGO and the establishment of AGO questionnaire by in depth interview, open questionnaire and structural questionnaire investigation. It was proved that AGO was a three-factor and five levels structure and all its subscales have been proved to have good reliability and validity; (2) Discussion about the relationship among achievement goal orientation, achievement motivation, self regulation tactics and performance. 1t was discovered that achievement goal orientation has mediating effects on task and contextual performance by affecting the achievement motivation and self-regulation tactics of enterprise staffs; (3) Discussion about the influence of achievement goal orientation and feedback process on individual task performance and satisfaction. This study was further divided into two parts. In the first part, it was found that the main effect of achievement goal orientation and the type of feedback on task performance was significant, the interaction effect of achievement goal orientation, the type of feedback and the content of feedback on task performance were also significant. In the second part, we found that the main effect of achievement goal orientation and the content of feedback on task satisfaction were also significant, the interaction effect of achievement goal orientation, the type of feedback and the content of feedback on task satisfaction were also significant; (4) Discussion about the relationship between achievement goal orientation and feedback seeking behavior by questionnaire investigation. According to the statistics, we found that achievement goal orientation affected the number and effort of feedback seeking behavior by influencing individual's s-elf-efficacy and the value of feedback seeking behavior; (5) Discussion about the demographical variables' effects on achievement goal orientation. The detnographical variables include sex, marriage, age, job, education, experience, birthplace and the ownership of enterprises. It was found that every antecedent variable has some significant effects on achievement goal orientation.
Current limitations and future research orientation were also discussed at the end of the dissertation.