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Red color in flags: A signal for competition
Zhang, Tengxiao1; Feng, Shiyu1; Han, Buxin2; Sun, Si2

The color-in-context theory and ecological valence theory suggest that color preference depends on the context and ecological object that define the psychological meanings of colors. The present study was conducted to identify the preference for the color red in national flags across the world. We explored 192 national flags across the world and found that red was the most frequently used color. Through a systemic examination of symbolic meanings behind use of the color red in flags, it was also found that the color red was often attached with an aggressive connotation. In contrast, the flags of the selected international collaborative organizations did not appear to prefer red. These results support the hypothesis of red flag preference in real-world competitive contexts. Limitations and future research directions are also discussed.

Keywordcolor preference competitive context ecological object red
Indexed BySCI ; SSCI
Funding OrganizationSocial Science Fund of Jiangsu Province, China(16ZHC001) ; Key Lab of Mental Health, Institute of Psychology, Chinese Academy of Sciences(KLMH2014K02)
WOS Research AreaEngineering
WOS SubjectEngineering, Chemical
WOS IDWOS:000417878500013
WOS HeadingsScience & Technology ; Technology
Citation statistics
Cited Times:2[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Affiliation1.Nanjing Univ, Sch Social & Behav Sci, Dept Psychol, Nanjing 210023, Jiangsu, Peoples R China
2.Chinese Acad Sci, Inst Psychol, Key Lab Mental Hlth, 16 Lincui Rd, Beijing 100101, Peoples R China
Recommended Citation
GB/T 7714
Zhang, Tengxiao,Feng, Shiyu,Han, Buxin,et al. Red color in flags: A signal for competition[J]. COLOR RESEARCH AND APPLICATION,2018,43(1):114-118.
APA Zhang, Tengxiao,Feng, Shiyu,Han, Buxin,&Sun, Si.(2018).Red color in flags: A signal for competition.COLOR RESEARCH AND APPLICATION,43(1),114-118.
MLA Zhang, Tengxiao,et al."Red color in flags: A signal for competition".COLOR RESEARCH AND APPLICATION 43.1(2018):114-118.
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