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Alternative TitleCombining the Situational Theory of Publics and Theory of Reasoned Action to Explore Charitable Donation in China: A Comparison of Three Models
曹倖; 周奕欣; 胥琳佳
Source Publication国际新闻界


Other Abstract

    The current study combined the situational theory of publics and the theory of reasoned action to investigate the intrinsic mechanisms behind public charitable donation behaviors in China. Three models (i.e., the situational support model, the information gaining-behavioral intentions model, and the behavioral intentions-information gaining model) were compared in a sample of 512 Chinese college students. The most parsimonious information gaining-behavioral intentions model obtained by structural equation modeling (SEM) analysis was found to fit the data best. It indicates that individuals' information gaining is firstly predicted by their problem recognition, and then predicts individuals' behavioral intentions along with their attitudes and subjective norms. Furthermore, the relationship between subjective norms and behavioral intentions is partially mediated by information gaining. The current study reveals the theoretical mechanisms underlying public charitable donation behaviors to a certain degree, and carries a number of practical implications for promoting China's philanthropy development in the future.

Keyword慈善募捐 公众情境理论 理性行为理论 内在机制
Indexed By其他
Funding Organization国家社科基金青年项目“争议性科技议题的公众参与科学传播研究”(项目号:16CXW018)的阶段性成果~~
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Document Type期刊论文
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GB/T 7714
曹倖,周奕欣,胥琳佳. 公众情境理论与理性行为理论结合视角下的中国慈善募捐对三种模型的比较研究[J]. 国际新闻界,2017(6):138-153.
APA 曹倖,周奕欣,&胥琳佳.(2017).公众情境理论与理性行为理论结合视角下的中国慈善募捐对三种模型的比较研究.国际新闻界(6),138-153.
MLA 曹倖,et al."公众情境理论与理性行为理论结合视角下的中国慈善募捐对三种模型的比较研究".国际新闻界 .6(2017):138-153.
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