PSYCH OpenIR  > 中国科学院行为科学重点实验室
Application of Frontal EEG Asymmetry to User Experience Research
Jing Chai1,2; Yan Ge1; Yanfang Liu3; Wen Li3; Lei Zhou3; Lin Yao3; Xianghong Sun1
2014
Source PublicationEngineering Psychology and Cognitive Ergonomics
Correspondent Emailgey@psych.ac.cn
Volume8532Issue:不详Pages:234–243
Abstract

The electrophysiology technique now provides an alternative way to evaluate users’ emotional states in real time, but how to confirm the valence of emotions using these techniques is still a concern to researchers. Frontal alpha asymmetry (FAA) is often used as an index of pleasantness or liking in neuromarketing, but results in related fields are not consistent. In this study, we investigated the emotional states of users interacting with mobile phone applications (APPs) using FAA. Twenty participants participated in this experiment. They were asked to complete several tasks in a scene of everyday life using three APPs of the same type. EEG data and subjective evaluations were recorded during the experiment. The FAA results showed a positive trend when using an APP that provided an excellent user experience. The mechanism of emotional change during interacting with mobile applications and the implications of this research are also discussed in this study.

Keyworduser experience emotional state FAA EEG
Indexed By其他
Language英语
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/25601
Collection中国科学院行为科学重点实验室
Affiliation1.Key Laboratory of Behavioral Science, Institute of Psychology, CAS
2.University of Chinese Academy of Sciences
3.User Experience Lab, China Mobile Research Institute, Beijing, China
Recommended Citation
GB/T 7714
Jing Chai,Yan Ge,Yanfang Liu,et al. Application of Frontal EEG Asymmetry to User Experience Research[J]. Engineering Psychology and Cognitive Ergonomics,2014,8532(不详):234–243.
APA Jing Chai.,Yan Ge.,Yanfang Liu.,Wen Li.,Lei Zhou.,...&Xianghong Sun.(2014).Application of Frontal EEG Asymmetry to User Experience Research.Engineering Psychology and Cognitive Ergonomics,8532(不详),234–243.
MLA Jing Chai,et al."Application of Frontal EEG Asymmetry to User Experience Research".Engineering Psychology and Cognitive Ergonomics 8532.不详(2014):234–243.
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