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Designing Microblog Direct Messages to Engage Social Media Users With Suicide Ideation Interview and Survey Study on Weibo
Ziying Tan1,2; Xingyun Liu1,3; Xiaoqian Liu1; Qijin Cheng4; Tingshao Zhu1
2017
Source PublicationJ Med Internet Res
Correspondent Emailtszhu@psych.ac.cn
Volume19Issue:12Pages:e381
QuartileQ1
Abstract

Background: While Web-based interventions can be efficacious, engaging a target population’s attention remains challenging. We argue that strategies to draw such a population’s attention should be tailored to meet its needs. Increasing user engagement in online suicide intervention development requires feedback from this group to prevent people who have suicide ideation from seeking treatment.
Objective: The goal of this study was to solicit feedback on the acceptability of the content of messaging from social media users with suicide ideation. To overcome the common concern of lack of engagement in online interventions and to ensure effective learning from the message, this research employs a customized design of both content and length of the message.
Methods: In study 1, 17 participants suffering from suicide ideation were recruited. The first (n=8) group conversed with a professional suicide intervention doctor about its attitudes and suggestions for a direct message intervention. To ensure the reliability and consistency of the result, an identical interview was conducted for the second group (n=9). Based on the collected data, questionnaires about this intervention were formed. Study 2 recruited 4222 microblog users with suicide ideation via the Internet.
Results: The results of the group interviews in study 1 yielded little difference regarding the interview results; this difference may relate to the 2 groups’ varied perceptions of direct message design. However, most participants reported that they would be most drawn to an intervention where they knew that the account was reliable. Out of 4222 microblog users, we received responses from 725 with completed questionnaires; 78.62% (570/725) participants were not opposed to online suicide intervention and they valued the link for extra suicide intervention information as long as the account appeared to be trustworthy. Their attitudes toward the intervention and the account were similar to those from study 1, and 3 important elements were found pertaining to the direct message: reliability of account name, brevity of the message, and details of the phone numbers of psychological intervention centers and psychological assessment.
Conclusions: This paper proposed strategies for engaging target populations in online suicide interventions.

Keywordmicroblog direct message social media suicide prevention
Indexed BySCI
Language英语
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/25615
Collection社会与工程心理学研究室
Corresponding AuthorTingshao Zhu
Affiliation1.Institute of Psychology, Chinese Academy of Sciences, Beijing, China
2.Harvard Graduate School of Education, Harvard University, Cambridge, MA, United States
3.Department of Psychology, University of Chinese Academy of Sciences, Beijing, China
4.Hong Kong Jockey Club Center for Suicide Research and Prevention, The University of Hong Kong, Hong Kong, China (Hong Kong)
First Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Corresponding Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
Ziying Tan,Xingyun Liu,Xiaoqian Liu,et al. Designing Microblog Direct Messages to Engage Social Media Users With Suicide Ideation Interview and Survey Study on Weibo[J]. J Med Internet Res,2017,19(12):e381.
APA Ziying Tan,Xingyun Liu,Xiaoqian Liu,Qijin Cheng,&Tingshao Zhu.(2017).Designing Microblog Direct Messages to Engage Social Media Users With Suicide Ideation Interview and Survey Study on Weibo.J Med Internet Res,19(12),e381.
MLA Ziying Tan,et al."Designing Microblog Direct Messages to Engage Social Media Users With Suicide Ideation Interview and Survey Study on Weibo".J Med Internet Res 19.12(2017):e381.
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