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Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence
Li, Yanan1,2; Wang, Yong1
第一作者Li, Yanan
2013
发表期刊INTERACT 2013
通讯作者邮箱wangy@psych.ac.cn
卷号8119期号:不祥页码:632-639
产权排序1
摘要

With the increasing prevalence of online shopping, many companies have added “personalized recommendation” modules on their websites to collect customers’ click-stream data in real time and conduct relevant analysis, which will both assist the decision-making of the web owners and enrich the interactive experience of the customers. A website with more personalized recommender system allows users to experience others as psychologically present being, conveys a feeling of human warmth and sociability which is believed critical for the formation of consumers’ trust towards online stores. In this study, a laboratory experiment was conducted to empirically examine the effects of the level of perceived personalization on consumers’ trusting beliefs towards online store. The result also demonstrated that the perception of social presence can partially mediate the effect of perceived personalization on consumer’s trusting beliefs. 

关键词Personalized Recommendation Personalization Social Presence Trusting beliefs
收录类别EI
语种英语
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/25765
专题社会与工程心理学研究室
中国科学院行为科学重点实验室
应用研究版块
通讯作者Wang, Yong
作者单位1.Institute of Psychology, Chinese Academy of Sciences,
2.University of Chinese Academy of Sciences
推荐引用方式
GB/T 7714
Li, Yanan,Wang, Yong. Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence[J]. INTERACT 2013,2013,8119(不祥):632-639.
APA Li, Yanan,&Wang, Yong.(2013).Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence.INTERACT 2013,8119(不祥),632-639.
MLA Li, Yanan,et al."Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence".INTERACT 2013 8119.不祥(2013):632-639.
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