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Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence
Li, Yanan1,2; Wang, Yong1
First AuthorLi, Yanan
2013
Source PublicationINTERACT 2013
Correspondent Emailwangy@psych.ac.cn
Volume8119Issue:不祥Pages:632-639
Contribution Rank1
Abstract

With the increasing prevalence of online shopping, many companies have added “personalized recommendation” modules on their websites to collect customers’ click-stream data in real time and conduct relevant analysis, which will both assist the decision-making of the web owners and enrich the interactive experience of the customers. A website with more personalized recommender system allows users to experience others as psychologically present being, conveys a feeling of human warmth and sociability which is believed critical for the formation of consumers’ trust towards online stores. In this study, a laboratory experiment was conducted to empirically examine the effects of the level of perceived personalization on consumers’ trusting beliefs towards online store. The result also demonstrated that the perception of social presence can partially mediate the effect of perceived personalization on consumer’s trusting beliefs. 

KeywordPersonalized Recommendation Personalization Social Presence Trusting beliefs
Indexed ByEI
Language英语
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/25765
Collection社会与工程心理学研究室
中国科学院行为科学重点实验室
应用研究版块
Corresponding AuthorWang, Yong
Affiliation1.Institute of Psychology, Chinese Academy of Sciences,
2.University of Chinese Academy of Sciences
First Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Corresponding Author AffilicationInstitute of Psychology, Chinese Academy of Sciences
Recommended Citation
GB/T 7714
Li, Yanan,Wang, Yong. Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence[J]. INTERACT 2013,2013,8119(不祥):632-639.
APA Li, Yanan,&Wang, Yong.(2013).Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence.INTERACT 2013,8119(不祥),632-639.
MLA Li, Yanan,et al."Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence".INTERACT 2013 8119.不祥(2013):632-639.
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File name: (带脚注)Li, Y., Wang, Y. (2013). Social Influence. INTERACT2013. 632-639.(EI).pdf
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