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How Font Size and Tag Location Influence Chinese Perception of Tag Cloud?
Qiping Zhang1; Weina Qu2; Li Wang2
First AuthorQiping Zhang
2011
Conference Name9th International Conference on Engineering Psychology and Cognitive Ergonomics (EPCE) Held as Part of 14th International Conference on Human-Computer Interaction (HCI)
Correspondent Emailqiping.zhang@liu.edu
Source PublicationENGINEERING PSYCHOLOGY AND COGNITIVE ERGONOMICS
Volume6781
Issue不详
Pages273-282
Conference DateJUL 09-14, 2011
Conference PlaceOrlando, FL
Abstract

Social tagging as a new approach for metadata creation has emerged to support browsing, searching, sharing on social network sites. Tag clouds are visual displays of social tags. In this paper we reported a user study on tag cloud perception. The goal of our evaluation is to investigate the effect of some of the different properties that can be utilized in presenting tags e. g. tag font size, tag location. Both behavior data and eye tracking data demonstrated a significant effect of font size, but effect of tag locations was mixed. Big tags were recalled better than medium and small font tags regardless of their locations in a tag cloud. Tags in the middle circle of a tag cloud received longer eye duration than outer circle, but were not recalled better.

KeywordTag Cloud Tagging Evaluation Visualization User Studies Chinese
Indexed BySCI
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/26297
Collection社会与工程心理学研究室
Affiliation1.Palmer School of Library and Information Science, Long Island University
2.State Key Laboratory of Brain and Cognitive Science, Institute of Psychology, Chinese Academy of Sciences, Beijing
Recommended Citation
GB/T 7714
Qiping Zhang,Weina Qu,Li Wang. How Font Size and Tag Location Influence Chinese Perception of Tag Cloud?[C],2011:273-282.
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