PSYCH OpenIR  > 中国科学院行为科学重点实验室
Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions
Zhou, Q (Zhou, Q.)1,2; Chen, YW (Chen, Y. W.)1
First AuthorZhou, Q (Zhou, Q.)
2014
Conference NameIEEE International Conference on Industrial Engineering and Engineering Management
Correspondent Emailchenyw@psych.ac.cn
Source PublicationInternational Conference on Industrial Engineering and Engineering Management IEEM
Issue不详
Pages1453-1456
Conference DateDEC 09-12, 2014
Conference PlaceMALAYSIA
PublisherIEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA
AbstractThe influence of online store belief and product category on impulse buying was investigated in this study through empirical research. Path analysis technologies were applied to evaluate the research model based on the survey. The results showed that the consumer impulse buying for both hedonic and utilitarian products was influenced by the online store belief. This study will provide theoretical data base for practical application.
KeywordEngineering Business & Economics Operations Research & Management Science
ISBN978-1-4799-6410-9
Indexed BySSCI
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/26306
Collection中国科学院行为科学重点实验室
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Zhou, Q ,Chen, YW . Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions[C]:IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA,2014:1453-1456.
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