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Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions
Zhou, Q (Zhou, Q.)1,2; Chen, YW (Chen, Y. W.)1
第一作者Zhou, Q (Zhou, Q.)
2014
会议名称IEEE International Conference on Industrial Engineering and Engineering Management
通讯作者邮箱chenyw@psych.ac.cn
会议录名称International Conference on Industrial Engineering and Engineering Management IEEM
期号不详
页码1453-1456
会议日期DEC 09-12, 2014
会议地点MALAYSIA
出版者IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA
摘要The influence of online store belief and product category on impulse buying was investigated in this study through empirical research. Path analysis technologies were applied to evaluate the research model based on the survey. The results showed that the consumer impulse buying for both hedonic and utilitarian products was influenced by the online store belief. This study will provide theoretical data base for practical application.
关键词Engineering Business & Economics Operations Research & Management Science
ISBN号978-1-4799-6410-9
收录类别SSCI
语种英语
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/26306
专题中国科学院行为科学重点实验室
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
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Zhou, Q ,Chen, YW . Influence of Online Store Belief and Product Category on Impulse Buying An Empirical Investigation on Consumer Perceptions[C]:IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA,2014:1453-1456.
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