PSYCH OpenIR  > 中国科学院行为科学重点实验室
Risk Sources and Their Influences on Consumers' Purchase Intention: A Research on Online Catering Group Buying
Wang, SH (Wang, S. H.)1,2; Chen, YW (Chen, Y. W.)1; Chen, X (Chen, X.)1,2
First AuthorWang, SH (Wang, S. H.)
2013
Conference NameIEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
Correspondent Emailhelen_wangshaohua@126.com
Source PublicationInternational Conference on Industrial Engineering and Engineering Management IEEM
Volume不详
Issue不详
Pages621-625
Conference DateDEC 10-13, 2013
Conference PlaceBangkok, THAILAND
Abstract

Group buying online has become more and more popular in years. This article is expected to provide valuable references for sales activities in food and beverage service through the research and investigation on risk sources and the factors that affect the purchase intention. The questionnaire survey method is adopted in this paper of the research and investigation on risks sources and the factors that affect the purchase intention. The conclusion is: At the aspect of products characters, consumers' attentions focus on products quality, brand familiarity and evaluation comments by other buyers. At the aspect of characters of the Group buying web sites, transaction safety, website's reputation are the focus from buyers. Finally, the factors such as internet usage experience, price discount, brand familiarity and period of validity, have a prediction function on purchase intention. In addition, the Group buying experiences also has a prediction function on purchase intention.

KeywordGroup Buying Purchase Intention Risk Source
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/26572
Collection中国科学院行为科学重点实验室
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Wang, SH ,Chen, YW ,Chen, X . Risk Sources and Their Influences on Consumers' Purchase Intention: A Research on Online Catering Group Buying[C],2013:621-625.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Wang, SH (Wang, S. H.)]'s Articles
[Chen, YW (Chen, Y. W.)]'s Articles
[Chen, X (Chen, X.)]'s Articles
Baidu academic
Similar articles in Baidu academic
[Wang, SH (Wang, S. H.)]'s Articles
[Chen, YW (Chen, Y. W.)]'s Articles
[Chen, X (Chen, X.)]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Wang, SH (Wang, S. H.)]'s Articles
[Chen, YW (Chen, Y. W.)]'s Articles
[Chen, X (Chen, X.)]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.