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Risk Sources and Their Influences on Consumers' Purchase Intention: A Research on Online Catering Group Buying
Wang, SH (Wang, S. H.)1,2; Chen, YW (Chen, Y. W.)1; Chen, X (Chen, X.)1,2
第一作者Wang, SH (Wang, S. H.)
2013
会议名称IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
通讯作者邮箱helen_wangshaohua@126.com
会议录名称International Conference on Industrial Engineering and Engineering Management IEEM
卷号不详
期号不详
页码621-625
会议日期DEC 10-13, 2013
会议地点Bangkok, THAILAND
摘要

Group buying online has become more and more popular in years. This article is expected to provide valuable references for sales activities in food and beverage service through the research and investigation on risk sources and the factors that affect the purchase intention. The questionnaire survey method is adopted in this paper of the research and investigation on risks sources and the factors that affect the purchase intention. The conclusion is: At the aspect of products characters, consumers' attentions focus on products quality, brand familiarity and evaluation comments by other buyers. At the aspect of characters of the Group buying web sites, transaction safety, website's reputation are the focus from buyers. Finally, the factors such as internet usage experience, price discount, brand familiarity and period of validity, have a prediction function on purchase intention. In addition, the Group buying experiences also has a prediction function on purchase intention.

关键词Group Buying Purchase Intention Risk Source
语种英语
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/26572
专题中国科学院行为科学重点实验室
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Wang, SH ,Chen, YW ,Chen, X . Risk Sources and Their Influences on Consumers' Purchase Intention: A Research on Online Catering Group Buying[C],2013:621-625.
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