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Social Influence from Personalized Recommendations to Trusting Beliefs of Websites Intermediate Role of Social Presence
Li, YA (Li, Yanan); Wang, Y (Wang, Yong)
第一作者Li, YA (Li, Yanan)
2013
会议名称Lecture Notes in Computer Science
通讯作者邮箱wang, y
会议录名称14th IFIP TC 13 INTERACT International Conference on Designing for Diversity
卷号8119
期号不详
页码632-639
会议日期SEP 02-06, 2013
会议地点Cape Town, SOUTH AFRICA
摘要

With the increasing prevalence of online shopping, many companies have added "personalized recommendation" modules on their websites to collect customers' click-stream data in real time and conduct relevant analysis, which will both assist the decision-making of the web owners and enrich the interactive experience of the customers. A website with more personalized recommender system allows users to experience others as psychologically present being, conveys a feeling of human warmth and sociability which is believed critical for the formation of consumers' trust towards online stores. In this study, a laboratory experiment was conducted to empirically examine the effects of the level of perceived personalization on consumers' trusting beliefs towards online store. The result also demonstrated that the perception of social presence can partially mediate the effect of perceived personalization on consumer's trusting beliefs.

关键词Personalized Recommendation Personalization Social Presence Trusting Beliefs
语种英语
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/26584
专题社会与工程心理学研究室
作者单位Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China
推荐引用方式
GB/T 7714
Li, YA ,Wang, Y . Social Influence from Personalized Recommendations to Trusting Beliefs of Websites Intermediate Role of Social Presence[C],2013:632-639.
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