PSYCH OpenIR  > 社会与工程心理学研究室
Social Influence from Personalized Recommendations to Trusting Beliefs of Websites Intermediate Role of Social Presence
Li, YA (Li, Yanan); Wang, Y (Wang, Yong)
First AuthorLi, YA (Li, Yanan)
2013
Conference NameLecture Notes in Computer Science
Correspondent Emailwang, y
Source Publication14th IFIP TC 13 INTERACT International Conference on Designing for Diversity
Volume8119
Issue不详
Pages632-639
Conference DateSEP 02-06, 2013
Conference PlaceCape Town, SOUTH AFRICA
Abstract

With the increasing prevalence of online shopping, many companies have added "personalized recommendation" modules on their websites to collect customers' click-stream data in real time and conduct relevant analysis, which will both assist the decision-making of the web owners and enrich the interactive experience of the customers. A website with more personalized recommender system allows users to experience others as psychologically present being, conveys a feeling of human warmth and sociability which is believed critical for the formation of consumers' trust towards online stores. In this study, a laboratory experiment was conducted to empirically examine the effects of the level of perceived personalization on consumers' trusting beliefs towards online store. The result also demonstrated that the perception of social presence can partially mediate the effect of perceived personalization on consumer's trusting beliefs.

KeywordPersonalized Recommendation Personalization Social Presence Trusting Beliefs
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/26584
Collection社会与工程心理学研究室
AffiliationChinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China
Recommended Citation
GB/T 7714
Li, YA ,Wang, Y . Social Influence from Personalized Recommendations to Trusting Beliefs of Websites Intermediate Role of Social Presence[C],2013:632-639.
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