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The Influence Factors on Channel Selection: A Study on Online Shopping for Infant Milk Powders
Yang, XJ (Yang, Xuejing)1,2; Guo, W (Guo, Wei)1,2; Li, X (Li, Xin)1,2; Chen, YW (Chen, Yiwen)1
第一作者Yang, XJ (Yang, Xuejing)
2015
会议名称IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
通讯作者邮箱yangxuejing513@163.com
会议录名称2015 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM)
页码1830-1834
会议日期DEC 06-09, 2015
会议地点Singapore, SINGAPORE
摘要

This paper studied the key factors influencing consumer purchase decision on infant milk powders under the context of e-commerce. In recent years there have been several scandals exposed about Chinese milk powders, causing major concerns among consumers and scholars. Meanwhile, e-commerce is fast developing in China, this study is aimed to understand what are the key factors influencing the consumer purchase intention in e-commerce and the correlations between the key variables. We first interviewed 30 parents (having kids 0-3 years old) and found that the following factors influence consumer purchase decisions: familiarity, trust and satisfaction. We then tested the relations among these factors with purchase intention with questionnaires. The study extended the theoretical framework on Trust, trust tendency, satisfaction, familiarity and their effects on Purchase intention, and also provided some guidance to the business managers on effectively communication in e-commerce to promote business.

关键词Familiarity Purchase Intention Satisfaction Trust Trust Tendency
语种英语
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/26739
专题中国科学院行为科学重点实验室
作者单位1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
推荐引用方式
GB/T 7714
Yang, XJ ,Guo, W ,Li, X ,et al. The Influence Factors on Channel Selection: A Study on Online Shopping for Infant Milk Powders[C],2015:1830-1834.
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