PSYCH OpenIR  > 中国科学院行为科学重点实验室
The Influence Factors on Channel Selection: A Study on Online Shopping for Infant Milk Powders
Yang, XJ (Yang, Xuejing)1,2; Guo, W (Guo, Wei)1,2; Li, X (Li, Xin)1,2; Chen, YW (Chen, Yiwen)1
First AuthorYang, XJ (Yang, Xuejing)
2015
Conference NameIEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
Correspondent Emailyangxuejing513@163.com
Source Publication2015 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM)
Pages1830-1834
Conference DateDEC 06-09, 2015
Conference PlaceSingapore, SINGAPORE
Abstract

This paper studied the key factors influencing consumer purchase decision on infant milk powders under the context of e-commerce. In recent years there have been several scandals exposed about Chinese milk powders, causing major concerns among consumers and scholars. Meanwhile, e-commerce is fast developing in China, this study is aimed to understand what are the key factors influencing the consumer purchase intention in e-commerce and the correlations between the key variables. We first interviewed 30 parents (having kids 0-3 years old) and found that the following factors influence consumer purchase decisions: familiarity, trust and satisfaction. We then tested the relations among these factors with purchase intention with questionnaires. The study extended the theoretical framework on Trust, trust tendency, satisfaction, familiarity and their effects on Purchase intention, and also provided some guidance to the business managers on effectively communication in e-commerce to promote business.

KeywordFamiliarity Purchase Intention Satisfaction Trust Trust Tendency
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/26739
Collection中国科学院行为科学重点实验室
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Univ Chinese Acad Sci, Beijing, Peoples R China
Recommended Citation
GB/T 7714
Yang, XJ ,Guo, W ,Li, X ,et al. The Influence Factors on Channel Selection: A Study on Online Shopping for Infant Milk Powders[C],2015:1830-1834.
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