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To Be Extraverted or Introverted Extravert on Internet Community? A Moderating Role of Using Real-Life Portrait as Facial Picture
Li, A (Li, Ang); Zhu, TS (Zhu, Tingshao)
First AuthorLi, A (Li, Ang)
2014
Conference NameJoint International Conference on Pervasive Computing and Web Society
Correspondent Emailtszhu@psych.ac.cn
Source PublicationLecture Notes in Computer Science
Volume8351
Pages356-363
Conference DateDEC 05-07, 2013
Conference PlaceUniv Adolfo Ibinez, Picturesque Campus, Vina del Mar, CHILE
Abstract

As to the relationship between extraverted disposition and preference for social communication on Internet community, there have been two hypotheses: "Social Enhancement"("Rich Get Richer") and "Social Compensation" ("Poor Get Richer"). In this paper, we examined the role of using real-life portrait as facial picture in determining whether an extraverted user would be sociable on Internet community. 203 Chinese Social Networking Site (SNS) users were administrated with Big Five Inventory (BFI) to collect their scores on extraversion, and their web use behaviors were downloaded via Application Programming Interfaces (APIs). Results showed that, the factor of using real-life portrait as facial picture played a moderating role in the relationship between scores on extraversion and number of online friends (beta = 0.33, p < 0.05). For people using real-life portrait as facial picture, increased scores on extraversion were associated with increased number of online friends (beta = 0.33, p < 0.001); conversely, for people using none real-life portrait, there were no significant relationship between scores on extraversion and number of online friends (beta = -0.04, p = 0.85).

KeywordExtraversion Social Communication Internet Community Real-life Portrait Facial Picture
Language英语
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/26762
Collection中国科学院行为科学重点实验室
AffiliationChinese Acad Sci, Univ Chinese Acad Sci, Inst Psychol, Beijing , Peoples R China
Recommended Citation
GB/T 7714
Li, A ,Zhu, TS . To Be Extraverted or Introverted Extravert on Internet Community? A Moderating Role of Using Real-Life Portrait as Facial Picture[C],2014:356-363.
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