Institutional Repository of Key Laboratory of Behavioral Science, CAS
To Be Extraverted or Introverted Extravert on Internet Community? A Moderating Role of Using Real-Life Portrait as Facial Picture | |
Li, A (Li, Ang); Zhu, TS (Zhu, Tingshao) | |
2014 | |
通讯作者邮箱 | tszhu@psych.ac.cn |
会议名称 | Joint International Conference on Pervasive Computing and Web Society |
会议录名称 | Lecture Notes in Computer Science |
页码 | 356-363 |
会议日期 | DEC 05-07, 2013 |
会议地点 | Univ Adolfo Ibinez, Picturesque Campus, Vina del Mar, CHILE |
摘要 | As to the relationship between extraverted disposition and preference for social communication on Internet community, there have been two hypotheses: "Social Enhancement"("Rich Get Richer") and "Social Compensation" ("Poor Get Richer"). In this paper, we examined the role of using real-life portrait as facial picture in determining whether an extraverted user would be sociable on Internet community. 203 Chinese Social Networking Site (SNS) users were administrated with Big Five Inventory (BFI) to collect their scores on extraversion, and their web use behaviors were downloaded via Application Programming Interfaces (APIs). Results showed that, the factor of using real-life portrait as facial picture played a moderating role in the relationship between scores on extraversion and number of online friends (beta = 0.33, p < 0.05). For people using real-life portrait as facial picture, increased scores on extraversion were associated with increased number of online friends (beta = 0.33, p < 0.001); conversely, for people using none real-life portrait, there were no significant relationship between scores on extraversion and number of online friends (beta = -0.04, p = 0.85). |
关键词 | Extraversion Social Communication Internet Community Real-life Portrait Facial Picture |
语种 | 英语 |
文献类型 | 会议论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/26762 |
专题 | 中国科学院行为科学重点实验室 |
作者单位 | Chinese Acad Sci, Univ Chinese Acad Sci, Inst Psychol, Beijing , Peoples R China |
推荐引用方式 GB/T 7714 | Li, A ,Zhu, TS . To Be Extraverted or Introverted Extravert on Internet Community? A Moderating Role of Using Real-Life Portrait as Facial Picture[C],2014:356-363. |
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