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To Be Extraverted or Introverted Extravert on Internet Community? A Moderating Role of Using Real-Life Portrait as Facial Picture
Li, A (Li, Ang); Zhu, TS (Zhu, Tingshao)
第一作者Li, A (Li, Ang)
2014
会议名称Joint International Conference on Pervasive Computing and Web Society
通讯作者邮箱tszhu@psych.ac.cn
会议录名称Lecture Notes in Computer Science
卷号8351
页码356-363
会议日期DEC 05-07, 2013
会议地点Univ Adolfo Ibinez, Picturesque Campus, Vina del Mar, CHILE
摘要

As to the relationship between extraverted disposition and preference for social communication on Internet community, there have been two hypotheses: "Social Enhancement"("Rich Get Richer") and "Social Compensation" ("Poor Get Richer"). In this paper, we examined the role of using real-life portrait as facial picture in determining whether an extraverted user would be sociable on Internet community. 203 Chinese Social Networking Site (SNS) users were administrated with Big Five Inventory (BFI) to collect their scores on extraversion, and their web use behaviors were downloaded via Application Programming Interfaces (APIs). Results showed that, the factor of using real-life portrait as facial picture played a moderating role in the relationship between scores on extraversion and number of online friends (beta = 0.33, p < 0.05). For people using real-life portrait as facial picture, increased scores on extraversion were associated with increased number of online friends (beta = 0.33, p < 0.001); conversely, for people using none real-life portrait, there were no significant relationship between scores on extraversion and number of online friends (beta = -0.04, p = 0.85).

关键词Extraversion Social Communication Internet Community Real-life Portrait Facial Picture
语种英语
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/26762
专题中国科学院行为科学重点实验室
作者单位Chinese Acad Sci, Univ Chinese Acad Sci, Inst Psychol, Beijing , Peoples R China
推荐引用方式
GB/T 7714
Li, A ,Zhu, TS . To Be Extraverted or Introverted Extravert on Internet Community? A Moderating Role of Using Real-Life Portrait as Facial Picture[C],2014:356-363.
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