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Trade-upgrade framing effects: Trades are losses, but upgrades are improvements | |
Yan Sun1; Barbara Mellers2 | |
第一作者 | Yan Sun |
通讯作者邮箱 | suny@psych.ac.cn |
心理所单位排序 | 1 |
摘要 | In two studies, people were reluctant to trade items they own, but glad to accept upgrades with identical end states. The framing of the transaction makes a difference. A mediational analysis suggests that the relationship between the frame of the transaction and measures of value (willingness to accept, WTA) depends on perceived losses. Losses are perceived as greater when the transaction is a trade than as an upgrade. We manipulated perceptions of loss across descriptions of transactions and found that, when the difference in perceptions of losses with trades versus upgrades was large, framing effects were strong. But when the difference was small, framing effects disappeared. These framing effects with identical end states influence WTA because trades are associated with perceived losses, while upgrades are associated with perceived costs. |
关键词 | Framing Effects Trade Aversion Loss Aversion Endowment Effect Upgrades |
2016-11 | |
语种 | 英语 |
发表期刊 | JUDGMENT AND DECISION MAKING |
卷号 | 11期号:6页码:582-588 |
期刊论文类型 | Article |
收录类别 | SSCI ; SSCI |
WOS记录号 | WOS:000393062100005 |
Q分类 | Q2 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://ir.psych.ac.cn/handle/311026/26764 |
专题 | 中国科学院行为科学重点实验室 社会与工程心理学研究室 |
作者单位 | 1.CAS Key Laboratory of Behavioral Science, Institute of Psychology 2.Department of Psychology and The Wharton School, University of Pennsylvania |
第一作者单位 | 中国科学院行为科学重点实验室 |
推荐引用方式 GB/T 7714 | Yan Sun,Barbara Mellers. Trade-upgrade framing effects: Trades are losses, but upgrades are improvements[J]. JUDGMENT AND DECISION MAKING,2016,11(6):582-588. |
APA | Yan Sun,&Barbara Mellers.(2016).Trade-upgrade framing effects: Trades are losses, but upgrades are improvements.JUDGMENT AND DECISION MAKING,11(6),582-588. |
MLA | Yan Sun,et al."Trade-upgrade framing effects: Trades are losses, but upgrades are improvements".JUDGMENT AND DECISION MAKING 11.6(2016):582-588. |
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Trade-upgrade framin(116KB) | 期刊论文 | 作者接受稿 | 限制开放 | CC BY-NC-SA | 请求全文 |
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