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北京白领人群对于保健食品的认知与消费行为分析
Alternative TitleThe Consumption Cognition and Behavior of Beijing White-collars for Health Care Food
董笑晨; 郭斐; 曲锴锐; 荣怡; 于明璐; 卞祺
First Author董笑晨
2018-03-28
Source Publication中国食物与营养
ISSN1006-9577
Subtype期刊论文
Volume24Issue:03Pages:44-49
Abstract

保健食品产业是我国食品产业中发展较快的门类之一,也是国家食品产业规划中的重点行业。白领作为保健食品的重要消费群体,其消费特征值得关注和研究。本文从北京地区的白领人群对于保健食品的认知与行为两个层面来考察其消费特点,分析了目前保健食品市场存在的问题,并从产品研发、市场研究、宣传方式和销售渠道等方面提出了相应的建议。

Other Abstract

Abstract: The health care food industry is one of the fastest growing food industries in China,which is also the key industry in the national food industry planning. Since the white-collar crowd is an important part of the consumer groups of health care food,their consumption characteristics deserve attention and research. This paper analyzed the consumption characteristics of the white-collars from two aspects including cognition and behavior of the health care food,and pointed out the previous problems of the market. Based on the analysis results,this paper made relative recommendations on product R&D,market research,product promotion and production marketing.

Keyword北京白领人群 保健食品 消费认知 消费行为
Language中文
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/27655
Collection社会与工程心理学研究室
Corresponding Author郭斐
Affiliation1.中粮营养健康研究院有限公司
2.中国科学院心理研究所
3.老年营养食品研究北京市工程实验室
Recommended Citation
GB/T 7714
董笑晨,郭斐,曲锴锐,等. 北京白领人群对于保健食品的认知与消费行为分析[J]. 中国食物与营养,2018,24(03):44-49.
APA 董笑晨,郭斐,曲锴锐,荣怡,于明璐,&卞祺.(2018).北京白领人群对于保健食品的认知与消费行为分析.中国食物与营养,24(03),44-49.
MLA 董笑晨,et al."北京白领人群对于保健食品的认知与消费行为分析".中国食物与营养 24.03(2018):44-49.
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