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Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior
Wei, W.J.1,2; Ma, Z.J.1,2; Chen, Y.W.1,2
First AuthorWei, W.J.
2018-02-09
Conference Name2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
Correspondent Emailchristina080324@163.com
Source PublicationIEEE International Conference on Industrial Engineering and Engineering Management
Volume2017-December
Pages2246-2250
Conference DateDecember 10, 2017 - December 13, 2017
Conference PlaceSingapore, Singapore
CountrySingapore
PublisherIEEE Computer Society
Contribution Rank1
Abstract

As a pleasant experience of being immersed in the current activity, flow experience is an important factor that facilitates impulse buying behavior. In addition, consumers' perceived value in the virtual environment has a significant impact on the purchase decision making. This research employ questionnaires to investigate the consumers' psychological experience of online shopping, thereby study the relationship between flow experience, perceived transaction value, positive affect, shopping motivation, and impulse buying behavior. The results indicate that (1) flow experience and perceived transaction value, which mediated by positive affect, have positive impact on impulse buying behavior; (2) the positive relationship between positive affect and impulse buying behavior is moderated by hedonic shopping motivation. © 2017 IEEE.

KeywordLow Experience Impulse Buying Behavio Perceived Transaction Value Positive Affect Shopping Motivation
Subject AreaConsumer Behavior
DOI10.1109/IEEM.2017.8290291
ISBN21573611
Indexed ByEI
Language英语
EI KeywordsDecision Making - Motivation - Surveys - Virtual Reality
Citation statistics
Document Type会议论文
Identifierhttp://ir.psych.ac.cn/handle/311026/27757
Collection中国科学院行为科学重点实验室
Affiliation1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China;
2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China
Recommended Citation
GB/T 7714
Wei, W.J.,Ma, Z.J.,Chen, Y.W.. Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior[C]:IEEE Computer Society,2018:2246-2250.
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