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Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior
Wei, W.J.1,2; Ma, Z.J.1,2; Chen, Y.W.1,2
第一作者Wei, W.J.
2018-02-09
会议名称2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
通讯作者邮箱christina080324@163.com
会议录名称IEEE International Conference on Industrial Engineering and Engineering Management
卷号2017-December
页码2246-2250
会议日期December 10, 2017 - December 13, 2017
会议地点Singapore, Singapore
会议举办国Singapore
出版者IEEE Computer Society
产权排序1
摘要

As a pleasant experience of being immersed in the current activity, flow experience is an important factor that facilitates impulse buying behavior. In addition, consumers' perceived value in the virtual environment has a significant impact on the purchase decision making. This research employ questionnaires to investigate the consumers' psychological experience of online shopping, thereby study the relationship between flow experience, perceived transaction value, positive affect, shopping motivation, and impulse buying behavior. The results indicate that (1) flow experience and perceived transaction value, which mediated by positive affect, have positive impact on impulse buying behavior; (2) the positive relationship between positive affect and impulse buying behavior is moderated by hedonic shopping motivation. © 2017 IEEE.

关键词Low Experience Impulse Buying Behavio Perceived Transaction Value Positive Affect Shopping Motivation
学科领域Consumer Behavior
DOI10.1109/IEEM.2017.8290291
ISBN号21573611
收录类别EI
语种英语
EI主题词Decision Making - Motivation - Surveys - Virtual Reality
引用统计
文献类型会议论文
条目标识符http://ir.psych.ac.cn/handle/311026/27757
专题中国科学院行为科学重点实验室
作者单位1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China;
2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China
推荐引用方式
GB/T 7714
Wei, W.J.,Ma, Z.J.,Chen, Y.W.. Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior[C]:IEEE Computer Society,2018:2246-2250.
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