Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior

doi:10.1109/IEEM.2017.8290291

	Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior
	Wei, W.J.1,2; Ma, Z.J.1,2; Chen, Y.W.1,2
	2018-02-09
通讯作者邮箱	christina080324@163.com
会议名称	2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
会议录名称	IEEE International Conference on Industrial Engineering and Engineering Management
页码	2246-2250
会议日期	December 10, 2017 - December 13, 2017
会议地点	Singapore, Singapore
会议举办国	Singapore
出版者	IEEE Computer Society
产权排序	1
摘要	As a pleasant experience of being immersed in the current activity, flow experience is an important factor that facilitates impulse buying behavior. In addition, consumers' perceived value in the virtual environment has a significant impact on the purchase decision making. This research employ questionnaires to investigate the consumers' psychological experience of online shopping, thereby study the relationship between flow experience, perceived transaction value, positive affect, shopping motivation, and impulse buying behavior. The results indicate that (1) flow experience and perceived transaction value, which mediated by positive affect, have positive impact on impulse buying behavior; (2) the positive relationship between positive affect and impulse buying behavior is moderated by hedonic shopping motivation. © 2017 IEEE.
关键词	Low Experience Impulse Buying Behavio Perceived Transaction Value Positive Affect Shopping Motivation
学科领域	Consumer Behavior
DOI	10.1109/IEEM.2017.8290291
ISBN号	21573611
收录类别	EI
语种	英语
EI主题词	Decision Making - Motivation - Surveys - Virtual Reality
引用统计
文献类型	会议论文
条目标识符	http://ir.psych.ac.cn/handle/311026/27757
专题	中国科学院行为科学重点实验室
作者单位	1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China
推荐引用方式 GB/T 7714	Wei, W.J.,Ma, Z.J.,Chen, Y.W.. Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior[C]:IEEE Computer Society,2018:2246-2250.