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Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior | |
Wei, W.J.1,2; Ma, Z.J.1,2; Chen, Y.W.1,2![]() | |
2018-02-09 | |
Correspondent Email | christina080324@163.com |
Conference Name | 2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 |
Source Publication | IEEE International Conference on Industrial Engineering and Engineering Management |
Pages | 2246-2250 |
Conference Date | December 10, 2017 - December 13, 2017 |
Conference Place | Singapore, Singapore |
Country or Region | Singapore |
Publisher | IEEE Computer Society |
Contribution Rank | 1 |
Abstract | As a pleasant experience of being immersed in the current activity, flow experience is an important factor that facilitates impulse buying behavior. In addition, consumers' perceived value in the virtual environment has a significant impact on the purchase decision making. This research employ questionnaires to investigate the consumers' psychological experience of online shopping, thereby study the relationship between flow experience, perceived transaction value, positive affect, shopping motivation, and impulse buying behavior. The results indicate that (1) flow experience and perceived transaction value, which mediated by positive affect, have positive impact on impulse buying behavior; (2) the positive relationship between positive affect and impulse buying behavior is moderated by hedonic shopping motivation. © 2017 IEEE. |
Keyword | Low Experience Impulse Buying Behavio Perceived Transaction Value Positive Affect Shopping Motivation |
Subject Area | Consumer Behavior |
DOI | 10.1109/IEEM.2017.8290291 |
ISBN | 21573611 |
Indexed By | EI |
Language | 英语 |
EI Keywords | Decision Making - Motivation - Surveys - Virtual Reality |
Citation statistics | |
Document Type | 会议论文 |
Identifier | http://ir.psych.ac.cn/handle/311026/27757 |
Collection | 中国科学院行为科学重点实验室 |
Affiliation | 1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China |
Recommended Citation GB/T 7714 | Wei, W.J.,Ma, Z.J.,Chen, Y.W.. Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior[C]:IEEE Computer Society,2018:2246-2250. |
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