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Alternative TitleThe Effet of Fear Appeal on Traffic Participants' Attitude and Intention to Safety Belt Wearing Behavior
Thesis Advisor李永娟
Degree Grantor中国科学院大学
Place of Conferral中国科学院心理研究所
Degree Discipline应用心理学
Keyword恐惧诉求 交通安全行为 系安全带 拓展平行反应模型








Other Abstract

As one of the imporfiant traffic safety education strategies, fear appeal has gotten more and more attention world widely. However, few literatures have explored the effect of fear appeal on improvement of traffic safety in China so far.

The purpose of this paper was to explore the effect of fear appeal on persons' traffic attitude and behavior intention and to understand the mechanism of fear appeal using theory of Extended Parallel Process Model.Specifically, we designed two studies (four experiments in total) to explore the effect of fear appeal on attitude and behavior intention of wearing safety belt Study one used single factor design (watching fear appeal video group/control group) to explore the effect of fear appeal (with video) an professional drivers' wearing safety belt attitude and intention. Study two includes three experiments. Experiment 1 explored the effect of fear appeal (with picture and literal description) on non-professional drivers' wearing safety belt attitude and intention on different positions in a car. Experiment 2 explored the effect of fear appeal (with picture and literal description) on passengers' (with driving license/ no driving license) wearing safety belt attitude and intention.Experiment 3 explored the moderating effect of car users' sensation seeking level (high/ iow) on the relationship between fear appeal and wearing safety belt attitude and intention. results showed that:

First, both video and graphic fear appeal information一 can raise drivers and

fear emotion; Second, fear appeal information can help to improve givers' attitude and behavior intention to safety behavior (wearing safety belt) Third, individual efficacy appraisal partially mediate the effect of fear appeal on wearing safety belt intentions.

Fourth, fear appeal and whether holding driving license or not has significant interaction far passengers' wearing safety belt intentions.specifically those who holding driving licenses are more easily to be persuaded by fear appeal information;

Fifth, participants who are high level of sensation seeking aroused more fears than law leveal.

Document Type学位论文
Recommended Citation
GB/T 7714
刁薇. 恐惧诉求对交通参与者系安全带行为的态度和意向的影响[D]. 中国科学院心理研究所. 中国科学院大学,2011.
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