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Boosting water conservation by improving campaign: Evidence from a field study in China
Sun, Yan1; Li, Pengna1; She, Shengxiang2,3; Eimontaite, Iveta4; Yang, Bo5
Corresponding AuthorShe, Shengxiang(sheshengxiang1981@126.com)
2019-03-02
Source PublicationURBAN WATER JOURNAL
ISSN1573-062X
Pages8
AbstractSlogans advocating water conservation appear on all kinds of media. However, it is often not clear if and how much these campaigns can boost water-conserving behaviors, especially in developing countries. The current study tries to address this issue with a field randomized control trial (RCT) experiment in China. According to the longitudinal water consumption data, we found that 1) residents who received water conserving tips significantly reduced the subsequent water consumption relative to the residents who did not receive; 2) adding (vs. not adding) quantitative information into tips made the residents reduce water consumption; 3) adding (vs. not adding) norm information into tips failed to make the residents reduce water consumption. To our knowledge, this is the first study that quantitatively investigates the effect of water conservation campaigns on actual water consumption in developing countries. Our findings thus offer valuable insights on water efficiency information campaigns and policy-making.
KeywordWater conservation campaign field study quantitative information norm information
DOI10.1080/1573062X.2019.1581233
Indexed BySCI
Language英语
Funding OrganizationNational Social Science Fund of China
Funding ProjectNational Social Science Fund of China[18BGL180] ; National Social Science Fund of China[18BGL180]
WOS Research AreaWater Resources
WOS SubjectWater Resources
WOS IDWOS:000461967600001
PublisherTAYLOR & FRANCIS LTD
WOS KeywordENERGY-CONSERVATION ; SOCIAL-INFLUENCE ; DEMAND ; BEHAVIOR ; INFORMATION ; MANAGEMENT ; FEEDBACK ; NORMS ; PRICE ; PERCEPTIONS
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/28811
Collection中国科学院行为科学重点实验室
Corresponding AuthorShe, Shengxiang
Affiliation1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Beijing, Peoples R China
2.Guizhou Univ Finance & Econ, Sch Business, Guiyang, Guizhou, Peoples R China
3.Shaanxi Univ Technol, Ctr Behav & Decis, Hanzhong, Peoples R China
4.Univ Sheffield, Sheffield, S Yorkshire, England
5.Zhengzhou Univ Aeronaut, Econ Sch, Zhengzhou, Henan, Peoples R China
Recommended Citation
GB/T 7714
Sun, Yan,Li, Pengna,She, Shengxiang,et al. Boosting water conservation by improving campaign: Evidence from a field study in China[J]. URBAN WATER JOURNAL,2019:8.
APA Sun, Yan,Li, Pengna,She, Shengxiang,Eimontaite, Iveta,&Yang, Bo.(2019).Boosting water conservation by improving campaign: Evidence from a field study in China.URBAN WATER JOURNAL,8.
MLA Sun, Yan,et al."Boosting water conservation by improving campaign: Evidence from a field study in China".URBAN WATER JOURNAL (2019):8.
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