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网上购物环境中消费者相关因素对认知风险的影响
Alternative TitleThe Effects of Consumer-related Factors on the Perceived Risk in Online Shopping
孙祥; 尤丹蓉; 陈毅文; 王二平
2005
Source Publication人类工效学
ISSN1006-8309
Volume11Issue:4Pages:11-13,16
Abstract为探讨网上购物环境中消费者相关因素对认知风险的影响,通过问卷法调查了298名被试,探讨了网上购物环境中认知风险的维度构成、对总体认知风险有显著影响的消费者相关因素以及消费者相关因素对每个风险维度的作用。结果表明:网上购物环境中消费者相关因素通过7个风险维度对总体认知风险起作用,这些相关因素对每个风险维度的影响并不相同。
Keyword网上购物 认知风险 消费者相关因素
Subject Area工业与组织心理学
Language中文
Funding Project国家自然科学基金资助项目(70271052)
NoteThe main aim of this research is to examine the effects of consumer-related factors on the perceived risk in online shopping. 298 subjects were surveyed by questionnaire in this research to explore the dimensions of the consumers’perceived risk in online-shopping, the impact of consumer-related variable on overall risk and on every risk dimension. Results suggest that: consumer-related variables influence overall risk through 7 risk dimensions and that different variable has a different impact on risk dimensions.
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/2888
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
孙祥,尤丹蓉,陈毅文,等. 网上购物环境中消费者相关因素对认知风险的影响[J]. 人类工效学,2005,11(4):11-13,16.
APA 孙祥,尤丹蓉,陈毅文,&王二平.(2005).网上购物环境中消费者相关因素对认知风险的影响.人类工效学,11(4),11-13,16.
MLA 孙祥,et al."网上购物环境中消费者相关因素对认知风险的影响".人类工效学 11.4(2005):11-13,16.
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