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Alternative TitleThe Effects of Consumer-related Factors on the Perceived Risk in Online Shopping
孙祥; 尤丹蓉; 陈毅文; 王二平
Source Publication人类工效学
Keyword网上购物 认知风险 消费者相关因素
Subject Area工业与组织心理学
Funding Project国家自然科学基金资助项目(70271052)
NoteThe main aim of this research is to examine the effects of consumer-related factors on the perceived risk in online shopping. 298 subjects were surveyed by questionnaire in this research to explore the dimensions of the consumers’perceived risk in online-shopping, the impact of consumer-related variable on overall risk and on every risk dimension. Results suggest that: consumer-related variables influence overall risk through 7 risk dimensions and that different variable has a different impact on risk dimensions.
Document Type期刊论文
Recommended Citation
GB/T 7714
孙祥,尤丹蓉,陈毅文,等. 网上购物环境中消费者相关因素对认知风险的影响[J]. 人类工效学,2005,11(4):11-13,16.
APA 孙祥,尤丹蓉,陈毅文,&王二平.(2005).网上购物环境中消费者相关因素对认知风险的影响.人类工效学,11(4),11-13,16.
MLA 孙祥,et al."网上购物环境中消费者相关因素对认知风险的影响".人类工效学 11.4(2005):11-13,16.
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