PSYCH OpenIR  > 中国科学院心理研究所回溯数据库(1956-2010)
Alternative TitleThe Factors Influencing Risk Perception for Online Shopping
丁夏齐; 马谋超
Source Publication商业研究
KeywordB2c电子商务 网上购物 风险认知
Subject Area工业与组织心理学
Indexed By中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
NoteRisk perception is a key factor influencing online shopping1The risks perceived by consumers in case of online shopping include financial risk, performance risk, physical risk, time risk, privacy risk, psychological risk and social risk. When consumers do their online shopping, such factor may influence their risk perception as internet experience, online shopping experience, product knowledge and innovativeness. This paper suggests some messures to effectively aveid these possible risks in online shopping.
Document Type期刊论文
Recommended Citation
GB/T 7714
丁夏齐,马谋超. 消费者对网上购物的风险认知及影响因素[J]. 商业研究,2005(22):212-213.
APA 丁夏齐,&马谋超.(2005).消费者对网上购物的风险认知及影响因素.商业研究(22),212-213.
MLA 丁夏齐,et al."消费者对网上购物的风险认知及影响因素".商业研究 .22(2005):212-213.
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