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消费者对网上购物的风险认知及影响因素
Alternative TitleThe Factors Influencing Risk Perception for Online Shopping
丁夏齐; 马谋超
2005
Source Publication商业研究
ISSN1001-148X
Issue22Pages:212-213
Abstract风险认知是影响消费者网上购物的重要因素。网上购物的风险,主要包括财务风险、性能风险、身体风险、时间风险、隐私风险、心理风险和社会风险等维度。影响消费者网上购物风险认知的因素,主要有网络使用经验、网上购物经历、产品知识、创新性等。采取一些适当的措施,可以有效地降低网上购物的风险认知。
KeywordB2c电子商务 网上购物 风险认知
Subject Area工业与组织心理学
Indexed By中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
Language中文
NoteRisk perception is a key factor influencing online shopping1The risks perceived by consumers in case of online shopping include financial risk, performance risk, physical risk, time risk, privacy risk, psychological risk and social risk. When consumers do their online shopping, such factor may influence their risk perception as internet experience, online shopping experience, product knowledge and innovativeness. This paper suggests some messures to effectively aveid these possible risks in online shopping.
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/2890
Collection中国科学院心理研究所回溯数据库(1956-2010)
Recommended Citation
GB/T 7714
丁夏齐,马谋超. 消费者对网上购物的风险认知及影响因素[J]. 商业研究,2005(22):212-213.
APA 丁夏齐,&马谋超.(2005).消费者对网上购物的风险认知及影响因素.商业研究(22),212-213.
MLA 丁夏齐,et al."消费者对网上购物的风险认知及影响因素".商业研究 .22(2005):212-213.
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