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Worth-based choice: giving an offered smaller pear an even greater fictional value
Zheng, Yu1,2; Shen, Si-Chu2,3; Xu, Ming-Xing2,4; Rao, Li-Lin2,3; Li, Shu2,3,5
First AuthorZheng, Yu
2019-03-22
Source PublicationJOURNAL OF PACIFIC RIM PSYCHOLOGY
Correspondent Emailli-lin rao(raoll@psych.ac.cn) ; shu li(lishu@psych.ac.cn)
ISSN1834-4909
Subtypearticle
Volume13Pages:16
Contribution Rank2
Abstract

Choices between options represented in a multidimensional space, in which each dimension signifies a distinct attribute describing the objects, are presumably guided by the principle of value maximization. However, the current study assumes that in a real-world setting, those who are able to imagine things that do not actually exist could modify the multidimensional space by self-generating an unoffered but fictional dimension. We define the utility (U-v) assigned by the decision makers to the options on the offered/given dimension as value (v[x]) and the utility (U-w) on the self-generated/fictional dimension as worth (w[xA (c)]). Our series of experiments demonstrated that an option with a greater value established strictly on that given set of dimensions might not necessarily be chosen (which contradicted the principle of value maximization). Choosing an option with less value (i.e. giving away the bigger pear) behavior can be described and explained by the "worth-based choice" approach, as people behave to select the option with the highest worth rather than that with the highest value. We are optimistic that the resulting findings will facilitate our understanding of the beauty of such a "one step further" choice and assist us in understanding the following: the ability to further generate a fictional dimension and to assign a delayed utility (worth) to the options on the fictional dimension, and to make a worth-based choice, which could eventually be taken as the operational definition to measure the degree of "fiction-generating ability", as proposed by Harari (2014).

KeywordUtility established on given dimension(s) value-based choice utility established on generated dimension(s) worth-based choice equate-to-differentiate approach
Indexed BySCI
Language英语
Funding OrganizationNational Natural Science Foundation of China ; National Social Science Foundation of China ; Humanity and Social Science Youth Foundation of Ministry of Education of China
Funding ProjectNational Natural Science Foundation of China[71761167001] ; National Natural Science Foundation of China[31471005] ; National Natural Science Foundation of China[71701114] ; National Social Science Foundation of China[18ZDA332] ; National Social Science Foundation of China[17ZDA325] ; National Social Science Foundation of China[16AZD058] ; Humanity and Social Science Youth Foundation of Ministry of Education of China[14YJC630208]
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary
WOS IDWOS:000465350200001
PublisherCAMBRIDGE UNIV PRESS
WOS KeywordEQUATE-TO-DIFFERENTIATE ; DECISION-MAKING ; QUERY-THEORY ; SUPERSTITIOUS BELIEFS ; EVOLUTION ; JUDGMENT
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/28953
Collection中国科学院行为科学重点实验室
Corresponding AuthorRao, Li-Lin; Li, Shu
Affiliation1.Sun Yat Sen Univ, Sch Commun & Design, Guangzhou, Guangdong, Peoples R China
2.Chinese Acad Sci, Inst Psychol, CAS Key Lab Behav Sci, Beijing, Peoples R China
3.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China
4.Fujian Univ Technol, Sch Transportat, Fuzhou, Fujian, Peoples R China
5.Zhejiang Univ, Dept Psychol & Behav Sci, Hangzhou, Zhejiang, Peoples R China
Recommended Citation
GB/T 7714
Zheng, Yu,Shen, Si-Chu,Xu, Ming-Xing,et al. Worth-based choice: giving an offered smaller pear an even greater fictional value[J]. JOURNAL OF PACIFIC RIM PSYCHOLOGY,2019,13:16.
APA Zheng, Yu,Shen, Si-Chu,Xu, Ming-Xing,Rao, Li-Lin,&Li, Shu.(2019).Worth-based choice: giving an offered smaller pear an even greater fictional value.JOURNAL OF PACIFIC RIM PSYCHOLOGY,13,16.
MLA Zheng, Yu,et al."Worth-based choice: giving an offered smaller pear an even greater fictional value".JOURNAL OF PACIFIC RIM PSYCHOLOGY 13(2019):16.
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