|Alternative Title||Based on Behavior Decision-making Theory to Promaote Residents's Water-saving Willingness and Water-saving Behavior|
|Place of Conferral||中国科学院心理研究所|
|Keyword||节水意愿 节水行为 行为干预 节水管理|
研究提出五个假设: (1) 5个实验组与对照组比较，实验组人均用水量更少;(2) 社会规范方法组与简单方法组比较，社会规范节水方法组人均用水量更少;(3)数量化方法组与简单方法组比较，数量化节水方法组人均用水量更少;(4)积极框架数量化方法组与数量化方法组比较，积极框架数量化方法组人均用水量更少;消极框架数量化方法组与数量化方法组比较，消极框架数量化方法组人均用水量更少;(5)消极框架数量化方法组与积极框架数量化方法组比较，消极框架数量化方法组人均用水量更少。
The shortage of water is becoming global problem that human-beings need to solve, the human-beings have to take action to save water. researchers have tried many ways to persuade individuals to encourage people to conserve water, most of which are financial incentive. but the effectiveness of these approaches is mixed, as they apply rationalist thinking to decision-making but do not account for non-rational decision processes. Recent years, researchers have discussed how the theories about behavior decision-making promote the water-saving behavior and they found some factors such as information dissemination and emotion influence the water-saving behavior. According to some theories about behavior decision-making, we consider the information about water-saving methods will influence the water consumption.
In this research, we conducted two studies to explore how the information about water-saving methods influences the water consumption.
Based on the preliminary study, five different water-saving methods are described. The simple method group just know the water-saving method. The social normative method group know the water-saving method and the social norm information besides the water-saving method. The quantification method group were Based on the preliminary study, five different water-saving methods are described. The simple method group just know the water-saving method. The social normative method group know the water-saving method and the social norm information besides the water-saving method. The quantification method group were also told the quantitative data about the water-saving method. The positive framework quantitative method group got the information in a positive frame and The active framework quantification method group got the information in a negative frame.
The study proposes five hypotheses: (1) there were significant differences between the experimental group and the experimental group, The experimental group had less water per capita; (2) There were significant differences between the social normative method group and the simple method group, and the social normative water saving method group had less water per capita ;(3) there were significant differences between the quantification method group and the simple method group, and the water consumption per capita in the numerical water saving method group was There were significant differences between the positive framework quantitative method group and the quantification method group, and the active framework quantification method group had less water per capita. In the same way9 the number of less; (4) negative frames quantitative method group compared with the quantification method group, with significant differences, the negative frame quantitative method group per capita water consumption less; (5) There were significant differences in the number of negative frames quantitative method group and positive frame quantitative method group， and the negative frame quantization method group had less water per capita.
Study 1 used questionnaires to investigate the influence of different water-saving method information. Five groups of participants finished different questionnaires with different information about water-saving method. The results show that people arc generally affected by social norms. The results are consistent with hypothesis 2, and the other hypotheses are not verified in the study.
Study 2 was conducted to explore the actual impact of different information about water-saving method. Study 2 is a mixed design, the measuring time is within-subject variable and the information is between-subjects variable. The experimental group was divided into 5 groups, the same group as study 1，and set the control group. Study 2 chooses a district in Chaoyang District of Beijing as the research object. According to the different groups of experimental materials released (refrigerator). A total of 1583 households were followed up for 3 months to examine the effect of the inerervention. A total of 1005 valid data were collected. The results showed that the average water consumption of the eve experimental groups was significantly lower than that of the control group, and the per capita water consumption of the experimental group was lower than that of the control group. The results were consistent with the hypothesis 1.The results showed significant differences, the increase in per capita water consumption in the quantified data set was lower, consistent with Hypothesis 3; the remaining hypotheses were not validated in Study 2.
In present research, we come to the following conclusions:
1. It is a effective way to decrease water consumption by providing a list of some simple and practicable water-saving methods.
2. People are ready to accept the information about water-saving methods contained social norms and quantitative data.
3. The frames of the water-saving information don't play an important role in water-saving consumption.
|李鹏娜. 基于行为决策理论促进居民节水意愿和节水行为[D]. 中国科学院心理研究所. 中国科学院大学,2016.|
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