One kind of dynamic commercial activity is electronic commerce under which Internet and the tradition information technology will unify the background arises at the historic moment, electronic commerce participates in the commercial activity all quarters, the merchant, the customer, the bank or the financial organ, the credit card company or the negotiable securities company and the government and so on using the computer network unifies, will realize on thoroughly the net online transaction Electrification. This kind has brought a revolution based on the Internet electronic commerce for the traditional transaction way. B2B is one kind of E-commerce modes that are most widely adopted. It's not only the revolution of ti0aditional business, but also a part of the information program in our country, a shortcut of people's entering the Internet world.
The purpose of this thesis was to investigate the success factors and barriers for conducting business to business (B2B) c-commerce in China. Fore specifically, this research employed case study methodology to develop a conceptual framework about benefits and barriers that relates factors associated with BBB e-commerce and the Internet to the success of on-line efforts. In effect, the research aimed to develop a theory that would serve as the foundation for future empirical analyses. B2B c-commerce was selected as. a focus for this investigation, since it offered an opportunity for discovery.
Two main research issues are then identified to focus data collection and analysis:
1 What are the benefits of e-commerce of goods and services marketed on the Internet in Hong Kong and how can those benefits be leveraged?
2 What are the barriers to e-commerce of goods and services marketed on the Internet in Hong Kong and how can these barriers be overcome? Are there differences in the nature of e-commerce benefits and barriers in Hong Kong, between tangible goods sellers and services providers?
The starting point of this thesis was a preliminary conceptual framework based on the available literature on e-commerce. This research adopted a mufti-disciplinary approach by drawing from several fields of the academic literature including marketing, information systems, strategy, economics, and psychology. As such, the preliminary conceptual framework integrates a number of concepts from these different fields into a holistic view of B2B e-commerce This thesis' contribution comes in the form of a modified conceptual framework generated from in-depth case studies of three companies involved in BBB c-commerce. The firms represented sellers of both tangible goods and services. That is, the organizations represented both atom-based and bit-based industries. This was especially important since the issues faced by these two types of organizations with respect to the use of e-commerce were expected to be different due to the nature of the offerings.
The case studies uncovered differences with respect to the relative importance of each factor in the conceptual framework, most of which due to the differences between tangible goods sellers and service providers. That is, the findings in the case studies strongly suggest that sellers of tangible goods (for example, e-retailers) and providers of services face inherently different challenges when conducting B2B e-commerce. Product suitability, fulfillment cost, logistics support, click & mortar, and price is more important for sellers of tangible goods, while quality of intangible, real time updating, community/membership and stickiness is more important for providers of services. Furthermore, the findings also suggest that e-retailers fact more challenges and more difficult challenges than service providers.
In general, results of the case studies are consistent with the literature on B2B. However, the findings of the differences between sellers of tan bible goods and providers of services were not clearly depicted in the literature. Therefore, the main contributions of this paper arc that it integrated many schools of literature to form a conceptual framework which can serve as a guide for the studies in this crowing academic domain.
|罗伟良. 中国B2B式电子商务的特点及模式[R]. 北京,2006.|
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