PSYCH OpenIR  > 中国科学院心理健康重点实验室
Hue, chroma, and lightness preference in Chinese adults: Age and gender differences
Zhang, Yujing1,2; Liu, Pingping2,3; Han, Buxin2,3; Xiang, Yang4; Li, Liqin5
First AuthorZhang, Yujing
2019-09-03
Source PublicationCOLOR RESEARCH AND APPLICATION
Correspondent Emailhanbx@psych.ac.cn
ISSN0361-2317
Subtypearticle
Pages14
Contribution Rank2
Abstract

Recent studies have shown cultural differences in color preference. However, the color preference of people in China, which was found to have its own pattern, was yet to be studied in depth. The current study investigated color preference and the associated age and gender differences in an adult national sample (N = 1290) to provide a culture-specific characteristic of color perception. Participants rated how much they liked each of 31 colors (four chroma-lightness levels of red, orange, yellow, green, cyan, blue, and purple, plus three achromatic colors). We found a unique saturated color preference pattern characterized by red, cyan, and blue being preferred the most and orange as the least preferred chromatic color. The "red preference" phenomenon was observed in Chinese adults. Light colors were preferred the most in terms of chroma-lightness level, followed by saturated, muted, and dark colors. The results of a principal component analysis of the 28 chromatic colors showed that blue-green-like colors (cool colors) constituted the largest proportion of color preference. The preference for orange and several dark colors increased with age, while that for bluish colors, purple, yellow, white, black, and light colors decreased. In terms of gender, women liked cyan, white, pink, and light colors and disliked red, orange, and dark colors more than men did. Our findings provide new empirical evidence about the color preference of Chinese and may offer some insight into the study of color preference and lay the foundations for future theoretical and practical research.

Keywordage difference color preference cone-contrast theory development gender difference
DOI10.1002/col.22426
Indexed BySCI
Language英语
Funding OrganizationMajor Project of Social Science Foundation ; Standardization Administration of the People's Republic of China ; Foundation of Beijing Educational Committee during the 13th Five-Year Plan Period
Funding ProjectMajor Project of Social Science Foundation[17ZDA331] ; Standardization Administration of the People's Republic of China[Y0HX331Y01] ; Foundation of Beijing Educational Committee during the 13th Five-Year Plan Period[BCEA17044]
WOS Research AreaEngineering
WOS SubjectEngineering, Chemical
WOS IDWOS:000485009300001
PublisherWILEY
WOS KeywordCOLOR PREFERENCES ; SEX-DIFFERENCES ; EMOTION ; PSYCHOLOGY ; MEANINGS ; LENS ; US
Citation statistics
Document Type期刊论文
Identifierhttp://ir.psych.ac.cn/handle/311026/29772
Collection中国科学院心理健康重点实验室
Corresponding AuthorHan, Buxin
Affiliation1.Beijing Inst Educ, Beijing, Peoples R China
2.Inst Psychol, CAS Key Lab Mental Hlth, Beijing, Peoples R China
3.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China
4.Beijing Inst Educ, Shijingshan Branch, Beijing, Peoples R China
5.Beijing Dayu Sch, Beijing, Peoples R China
First Author AffilicationKey Laboratory of Mental Health, CAS
Corresponding Author AffilicationKey Laboratory of Mental Health, CAS
Recommended Citation
GB/T 7714
Zhang, Yujing,Liu, Pingping,Han, Buxin,et al. Hue, chroma, and lightness preference in Chinese adults: Age and gender differences[J]. COLOR RESEARCH AND APPLICATION,2019:14.
APA Zhang, Yujing,Liu, Pingping,Han, Buxin,Xiang, Yang,&Li, Liqin.(2019).Hue, chroma, and lightness preference in Chinese adults: Age and gender differences.COLOR RESEARCH AND APPLICATION,14.
MLA Zhang, Yujing,et al."Hue, chroma, and lightness preference in Chinese adults: Age and gender differences".COLOR RESEARCH AND APPLICATION (2019):14.
Files in This Item:
File Name/Size DocType Version Access License
Hue, chroma, and lig(1449KB)期刊论文出版稿限制开放CC BY-NC-SAView Application Full Text
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Zhang, Yujing]'s Articles
[Liu, Pingping]'s Articles
[Han, Buxin]'s Articles
Baidu academic
Similar articles in Baidu academic
[Zhang, Yujing]'s Articles
[Liu, Pingping]'s Articles
[Han, Buxin]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Zhang, Yujing]'s Articles
[Liu, Pingping]'s Articles
[Han, Buxin]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: Hue, chroma, and lightness preference in Chinese adults Age and gender differenc.pdf
Format: Adobe PDF
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.