Impact of shoe clash on product disposal intention of high school students

doi:10.1145/3345035.3345074

	Impact of shoe clash on product disposal intention of high school students
	Guo, Rui 1,2; Chen, Yi-Wen1,2 ; Yang, Sha 1,2
	2019
会议名称	10th International Conference on E-Business, Management and Economics, ICEME 2019
会议录名称	ICEME 2019 - 2019 10th International Conference on E-Business, Management and Economics
页码	234-238
会议日期	July 15, 2019 - July 17, 2019
会议地点	Beijing, China
出版者	Association for Computing Machinery
产权排序	1
摘要	In order to explore the effect of shoe clash on the disposition intention of high school students and its mechanism, the first study investigated the effect of shoe clash on the disposition intention of high school students' products, the second study investigated the effect of uniqueness threat and consumers' need for uniqueness on the disposition intention of high school students' products. The results show that: The impact of shoe clash on product disposition intentions is significant. The uniqueness threat plays a partial mediating role between shoe clash and product disposition intentions, and the consumers' need for uniqueness plays a moderating effect on the paths of "shoe clash→uniqueness threat" and "shoe clash→product disposition intentions". © 2019 Association for Computing Machinery.
关键词	Consumers' need for uniqueness - High school students - Identity signaling - Mediating roles - Moderating effect - Product disposition intentions - Uniqueness threat
学科领域	Students
DOI	10.1145/3345035.3345074
ISBN号	9781450372190
收录类别	EI
EI入藏号	20194207547751
EI主题词	Electronic commerce
EI分类号	723.5 Computer Applications
引用统计
文献类型	会议论文
条目标识符	https://ir.psych.ac.cn/handle/311026/30042
专题	中国科学院行为科学重点实验室
作者单位	1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China
推荐引用方式 GB/T 7714	Guo, Rui,Chen, Yi-Wen,Yang, Sha. Impact of shoe clash on product disposal intention of high school students[C]:Association for Computing Machinery,2019:234-238.