产品类别与网上购物决策过程的关系
其他题名Relationship between Product Classification and Online Shopping Decision-Making Process
张茉; 陈毅文
摘要产品的分类方法有很多,在网络购物环境中,应用较广的是将产品分为搜索产品、体验产品和信任产品; 在传统购物环境中,应用较广的是将产品分为日用品、选购品和特殊产品。文献的研究结果表明,消费者在网上购买不同类别的产品时,网上购物决策过程中的信息搜索、网上购物意愿和偏好等行为存在着许多不同之处,文章对此进行了详细的介绍,并对今后的研究方向提出了建议。
其他摘要The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given.
关键词网上购物 产品类别 购物意愿 决策过程
学科领域工业与组织心理学
2006
语种中文
发表期刊心理科学进展
ISSN1671-3710
卷号14期号:3页码:433-437
收录类别中文核心期刊要目总览 ASPT来源刊 CJFD收录刊
CSCD记录号CSCD:2573399
附注The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given.
文献类型期刊论文
条目标识符http://ir.psych.ac.cn/handle/311026/3038
专题中国科学院心理研究所回溯数据库(1956-2010)
通讯作者陈毅文
推荐引用方式
GB/T 7714
张茉,陈毅文. 产品类别与网上购物决策过程的关系[J]. 心理科学进展,2006,14(3):433-437.
APA 张茉,&陈毅文.(2006).产品类别与网上购物决策过程的关系.心理科学进展,14(3),433-437.
MLA 张茉,et al."产品类别与网上购物决策过程的关系".心理科学进展 14.3(2006):433-437.
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